Senior Analyst for Digital Marketing

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

Disney Interactive is looking for a Senior Analyst, focused on driving digital marketing campaigns for our console and mobile gaming teams. This is an amazing opportunity to work cross functionally with marketing teams domestically and internationally on Disney console and mobile games, including the #1 market leader in kids gaming category. We’re looking for candidates who have experience with online and mobile marketing campaigns to drive both brand awareness as well as user acquisition. You must have advanced Excel skills (such as pivot table experience) and be comfortable working with large data sets to distill information to stakeholders to inform crucial marketing strategies. We’re looking for someone with a keen analytical mind who can help drive marketing efforts for all of Disney Gaming.

* Plan, execute and analyze pre-launch, launch & sustainment campaigns to drive brand awareness and user acquisition for Disney Interactive’s mobile games & apps. * Optimize campaign performance by channel by leveraging & measuring key metrics for each channel that drive game ROI. * Conduct post-campaign ROI analysis for user acquisition & other marketing campaigns. * Collaborate with creative media & product teams to develop compelling ad creative. * Help manage relationships with key partners like Facebook, Google & other external mobile advertising partners. * Partner with DI International teams to grow our market share outside of North America.

**Basic Qualifications** * Min 2-3 years of working experience in a data-driven, result-oriented role. * Experience working with advanced functions in Excel such as pivot tables and data filtering * Experience with looking at data sets to draw insights to inform campaign decisions * Ability to clearly communicate complex & number heavy results to less quantitative users. **Preferred Qualifications** * Previous online marketing experience, especially in paid search and paid social is a plus * Previous mobile experience is a plus * Working knowledge of SQL is a plus * International Marketing experience a plus * Strong knowledge and passion for Disney, Marvel & Star Wars a plus **Required Education** * B.A. or B.S. from a top institution in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, Physics or similar).