Paid Search Specialist

Founded in 1990, The Adcom Group has grown steadily to accommodate the needs of clients and the growing complexity of marketing. It began as Adcom Communications, a traditional advertising agency.

Do you idolize companies and organizations with page one presence on search engines? Would you much rather bid on keywords than attend a silent auction? Are you torn between naming your pet Bing, Google or Yahoo? If your life revolves around search engines this much, then you might just be the paid search specialist we’re looking for.

• Assist in the day-to-day tasks of managing client accounts utilizing a variety of Search Engine Marketing tactics, including: PPC, Display, Remarketing and Video advertising
• Build, launch and manage ad campaigns, and complete the necessary setup steps prior to launch, including: keyword research, ad copy writing, landing page selection, budget allocation, etc.
• Create campaign performance reports, and populate with data, insights and strategic recommendations for improvement.

• Analytical, organized, plans and manages time well
• Creative, “out-of-the-box” thinking and idea-generation
• Knows the Search Marketing industry

CREDENTIALS AND EXPERIENCE:

• Bachelor’s degree in advertising, marketing, communications or related program
• Minimum 1 year of experience in digital marketing; search engine marketing experience is a plus
• Experience with search engine marketing APIs, Google AdWords, Bing Ads or related, is a plus
• Experience with analytics platforms, Google Analytics or related, is a plus