Content Marketing Manager

Telx is a leading provider of interconnection and data center services in strategic, high demand North American markets. With 20 premier C3 Cloud Connection Centers, Telx increases speed to market and reduces connectivity costs by providing direct connections to a community of the industry’s highest performance networks and access to 1,100+ customers, including leading telecommunications carriers, ISPs, cloud providers, content providers and enterprises.

This position exists to manage the creation of corporate content align with the corporate market strategy to support and enable lead generation, event, brand awareness and nurturing efforts.

• Coordinate with corporate, field, and product marketing organizations to develop and coordinated the creation and implementation of various marketing materials across organizations
• Leverage market data to develop content themes/topics that educate customers and other target audiences
• Coordinate with key stake holders to develop and coordinated the creation and implementation of premium content (white papers, case studies, solution studies, etc)
• Work with subject matter experts on content and topic development as well as creating a sustainable blog pipeline that supports our strategic efforts.
• Provide a strong skill set with writing, editing and language arts. Provide copy writing support for various campaigns and efforts company wide.
• Coordinate with the social media on various content marketing campaigns and strategies
• Track and report on content campaign progress.
• Support ad-hoc request for various pieces of copy or content.
• Ensure all deliverables adhere to standards for quality and performance, as measured in terms of editorial guidelines, usability, business metrics, SEO goals and production efficiencies
• Maintain editorial calendar, content inventory and other documentation
• Establish work flow for requesting, creating, editing, publishing and retiring content
• Supervise content creation teams (contractors, freelancers or other external resources); ensure timely resolution of issues and oversee integration of new contributors
• Coordinate editorial integration across multiple experiences and distribution channels including syndication, lead gen, advertising, social and more
• Contribute to the editorial vision and brand strategy of the business

• 5 to 7 years of marketing, copywriting or editorial experience required
• Strong copy writing and editing skills
• A strong understanding of how content management systems work and the ability to quickly and efficiently post articles online. (Expression Engine, Word Press)
• Demonstrated interest in digital marketing, content marketing, user experience, online advertising and search engine optimization strategy and execution
• Experience with and interest in developing and maintaining an active team of freelance writers and editors, and providing assistance with assigning, editing and revising written collateral.
• Experience in managing external vendor relationships
• Creative with a solutions-oriented focus
• Highly motivated with a sense of urgency
• Experience using Microsoft Office applications including Excel, Word and Powerpoint
• An understanding and familiarity with online performance metrics.
• Experience managing multiple complex projects, people and resources in a fast-paced, deadline-oriented, dynamic environment
• Tech Savvy individual with experience with technical software tools such as (basecamp, asana, dropbox, salesforce.com)
• Organized self-motivated individual with a strong work ethic

Desired Job Skills/Knowledge:

• Self-driven, results-oriented and a clear focus on high quality and business profit; with the ability to work under limited supervision
• Identifies and works effectively with key stakeholders on cross-functional teams or work group projects
• Proactively works to circumvent roadblocks to solutions
• Great teammate with a positive attitude that is coachable and teachable
• Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.