Content Marketing Manager

Our mission is simple: help make people’s lives easier, less stressful, more fun, and more productive when they are on the go. Our personalized navigation services help people make faster and smarter daily decisions about where to go, when to leave, how to get there, and what to do when they arrive. We have approximately 34 million subscribers worldwide connecting with us from mobile phones, tablets, computers, cars and developer applications.

We’re looking for a highly-motivated Content Marketing Manager to support the growing Marketing team. This is an exciting opportunity to be instrumental in communicating the value of products that impact millions of people’s lives on a daily basis through developing content and collateral for our go-to-market activities. We are looking for a creative, yet technically inclined candidate who can make technical jargon and transform it into content that resonates with specific audiences with human and authentic feel. The ideal candidate will have experience writing copy in a B2B environment, the ability to quickly understand technical language and translate it into simple, benefits-oriented content for multiple audiences.

* Craft original content, including but not limited to mobile, website, email, social and marketing guides and more * Review program objectives, messaging, and solution benefits to build and execute on end-to-end marketing content that drives awareness and engagement. * Maintain brand voice throughout all content * Edit and update existing material to reflect brand voice * Work with Marketing team to understand solutions, target audiences, and define content needs * Work collaboratively with the design team on delivering the highest quality collateral * Communicate complex technical products into easy reading

* 3-5 years of agency/in-house content marketing experience including strong copywriting experience * Extremely strong and proven writing skills * Link to online portfolio showcasing relevant work * Experience communicating in both B2B and B2C technical categories * Experience translating technical information into content that is understood by a wide audience * Bachelor’s degree in English, Journalism, Creative Writing, or Marketing * Enjoys working in a dynamic, fast-paced environment * Self-motivated, positive and ability to work under quick deadline * Passionate about automotive technology