Sr. SEM Campaign Manager

Synectics is one of the nation's foremost IT consulting firms, working with a client base that includes some of the leading institutions and Fortune 500 corporations in the United States.

* Experienced Campaign Manager/Analyst to work in a high-paced team environment managing high-touch national and regional Pay-Per-Click clients. * Requires self-motivation and commitment to delivering high levels of performance in competitive markets utilizing Google Adwords and Bing Ads PPC channels. * Working knowledge of PPC campaign creation and management and reporting using a variety of different software a must.

* Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up * Create, including ad copy, PPC ads according to Google Adword and Bing Ads criteria * Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up * Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level * Build keyword lists by industry verticals and match type in accordance with advertiser focus * Track account performance by multiple levels including conversions, call tracking, click through rates, etc. * Create standard and custom account reports for departmental reporting, sales reporting and client reporting * Proactively optimize campaigns for maximum white-glove level service and PPC performance * Troubleshoot performance issues and problem solve

**Requirements:** * Minimum 2-3 years Google UI Experience and/or Microsoft Bing Paid Advertising * In depth understanding of Pay-Per-Click (PPC) mechanics, analysis and reporting * High level proficiency in Microsoft Excel with the ability to compile and sort data in sales level report format * Google Adword certification desirable, or obtained within 30-days of hire * Bing Ads Accredited Professional certification desirable, or obtained within 30-days of hire **Other Skills/Abilities:** * Experience with CRMs such as Salesforce and other business software a plus * Team skills * Research ability * Analytic skills * Professional verbal and written communication skills * Self-motivation and self-management abilities **Education:** * BA/BS degree preferred or equivalent work experience