Email Marketing Specialist

Sterling Talent Solutions provides hiring peace of mind by delivering a simpler, smarter background screening and onboarding experience for employers worldwide. Our comprehensive suite of cloud-based background screening and onboarding solutions deliver accurate, reliable results and tools to maintain compliance throughout the hiring cycle.

The Email Marketing Specialist will be responsible for the design, testing, execution, maintenance and reporting of automated online marketing properties and campaigns. This role will be a power user of marketing automation and CRM systems.

Works closely with Marketing Automation Manager on projects and focus on execution in the following areas: * Generate CRM list reports based on campaign target audience and ensure data quality * Execute campaigns through marketing automation platform * Ensure data processes between marketing automation program and other systems are working seamlessly * Execute personalized and dynamic multi-touch campaigns (drip/nurture/journey campaigns) * Creation of customized campaign landing pages * Execution of unscheduled as well as weekly notification emails to customer opt-in lists * Assist with execution of monthly, quarterly and yearly reporting as required * Assist with ad hoc data cleansing projects, including deduplication of system and data refresh * Documentation and refresh of marketing automation processes * Attend campaign kickoff meetings with campaign managers to outline and plan out campaigns. Provide feedback and suggestions for enhancement of campaigns. * Work closely with team to ensure all campaigns are delivered on time and accurately, and that all activity is tracked in CRM campaign calendar and analyzed to support ongoing optimization

* Bachelor’s Degree in Computer Science or Marketing Management is required * 3-5 years of relevant marketing experience in a B2B environment related to campaign creation * 1-3 years of experience with Marketing Automation tools (Pardot/Marketing Cloud a plus!) * Exposure/experience with Salesforce is a must (SFDC certification is a plus!) * Basic understanding of HTML/CSS * Marketing Cloud/Exacttarget experience * Experience with advanced Microsoft Excel formulas and well-versed in Microsoft Office * Highly developed communication skills and ability to manage projects across multiple stakeholders * Strong organizational skills and keen attention to detail and quality with the ability to prioritize and meet deadlines * Highly responsive and driven by an inherent sense of urgency