Director, Programmatic

Starcom Mediavest Group (SMG) architects connected human experiences to create value for our clients through precision marketing, content and technology solutions. Ranked the number one global media network by Ad Age, SMG partners with the world's leading marketers and more digital disruptor brands than any other agency network. With 8,000 employees and 110 offices worldwide, SMG's network includes our three agency brands Starcom, Mediavest and Spark. At Starcom Mediavest Group, we’re about muc

The Bidded Media Director has responsibility for the growth, management, retention and satisfaction of a portfolio of key accounts across Search, Social, and Programmatic. and for driving new business. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically across all aspects of bidded media and have an ability to integrate with other online and offline marketing activities. The Bidded Media Director leads his/her own team or teams in the conception and delivery of innovative, business-building Search, Social and Programmatic solutions as well as contributing to Starcom new business efforts out of the LA office. The Director provides engaged leadership, develops senior level client relationships and is regarded by the client as an expert and trusted advisor. Proven account management and new business experience in an agency environment is required

**The Work:** * The Bidded Media Director will maintain overall control of work-flow and assigned subordinate responsibilities within their group. He or she will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects. Additionally, this individual will ensure that projects are produced completely, correctly and with a maximum of manpower efficiency. In doing so, this person is responsible for: * Developing and activating bidded media strategies for portfolio of clients * Developing action plans for achieving and measuring campaign success, including determining key metrics and developing processes for measurement and optimization * Working with media, account, and agency partners to ensure search integration with all client marketing activity * Keeping clients and agency counterparts informed on latest developments in Search, Social and Programmatic industries and their potential implications for clients * This individual will have responsibility for growing revenue from existing clients and contributing to or leading new business pitches as needed * This individual is frequently involved in client and inter-agency education of Search, Social and Programmatic, and will be responsible for developing intellectual capital, including presentations, best practices, case studies and official agency POVs on industry issues and developments **The People:** * This individual will be responsible for overseeing a team of people that span Search, Social and Programmatic skill sets. He or she will stimulate subordinate productivity and growth by: * Assisting in development of employee training programs * Establishing and fostering a corporate culture that inspires talent * Allocating assignments to leverage each person’s individual skills, as well as motivating their interests and challenging their minds * Encouraging thorough evaluation of organic search strategies, finding opportunity for competitive advantage * Supporting direct contact with account groups and clients * Developing their careers within SMG, providing ongoing feedback and conducting employee evaluations * The Bidded Media Director, as part of Starcom’s digital leadership team, will participate in leading agency initiatives that affect all department employees * This person will actively support and participate in agency recruitment activities, including agency hiring practices * This person will also be responsible for recruiting and retaining top bidded media talent, growing the team to deliver on client and agency goals **The Client:** * The Bidded Media Director serves as client’s senior point of contact for Search, Social and Programmatic initiatives, able to provide effective long term strategic guidance and counsel. This individual will be responsible for: Mastering, identifying, and communicating trends in search and in client industries Being familiar with all bidded media client initiatives and able introduce other client experiences with similar goals and targets to existing or potential partners Defining and evaluating client’s competition online, as well as how it relates to their organic search initiatives He or she will also establish appropriate account staffing, scope of services, and fee proposals

* Bachelor’s degree from a four-year college or university * 8+ years of progressive levels of digital media and marketing expertise * 5+ years’ experience in focused search, social, and programmatic marketing disciplines * Experience in applying bidded media to brand-building & direct response initiatives * Strong command of Programmatic landscape * Knowledge of syndicated research tools such as ComScore * Deep understanding of how Programmatic, Social and Search work together * Demonstrated ability to build and strengthen client relationships * Experience working with large, complex organizations * Demonstrated leadership and management skills * Strong presentation skills and experience presenting to Fortune 500 clients * Demonstrated business acumen and a track record of success in the media/marketing services profession * Solid interpersonal and teamwork abilities * Strong analytical skills * Ability to lead new business development process, demonstrated ability to win new clients