Digital Content Producer

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history.

• Create digital/visual content for a variety of social media, mobile and web platforms.
• Leverage combinations of photography, video, micro-video, animations, icons/emojis and the written word to create compelling, sharable content for fans.
• Maximize Legacy repertoire opportunities, marketing/sales needs, historical/social events and digital trends to develop/maintain an ongoing flow of enticing digital content that can be repurposed across multiple digital properties.
• Work closely within the Content Team to meet the Legacy’s needs for the ever evolving digital landscape.
• Use analytics, feedback loops and reporting metrics to ensure content creation/social media strategy is consistent with Legacy’s goals.

• A working knowledge and passion for music as well as a fascination with how digital platforms connect artists and audiences.
• Comfortable with content creation across all major social media platforms and familiar with a variety of online marketing concepts, best practices and procedures.
• Proficient with standard photo (Photoshop/Adobe) and video editing software (Premiere/After Effects).
• Ability to create destination-specific content, with appropriate language, hashtags, emojis, audio, video and imagery consistent with marketing on that particular platform.
• Strong verbal and visual communication skills, meticulous attention to detail, and ability to work with artists, managers and staff at all levels.
• Good creative and strategic problem-solving skills combined with sound editorial judgement.
• Excellent time management and the ability to work independently as well as in collaboration within a fast-paced team environment.
• Experience with Facebook Insights, Google Analytics and other analytics tools a plus.