Brand Marketing Specialist

Social Finance (SoFi) is a finance company that offers a range of lending and wealth management services. The company primarily caters to early-stage professionals and offers variable and fixed rate parent, personal, and MBA loans, mortgage refinancing, and more. Based in San Francisco, California, the company was founded in April 2011.

Our Marketing team is looking for a Brand Marketing Specialist to support online and offline brand campaign initiatives. This person will gain in-depth experience building integrated campaigns with key media partners. It’s an excellent opportunity for someone who is eager to gain a 360-degree view of brand marketing including creative development, media planning, campaign execution and optimizing performance.

* Launch and grow custom media partnerships to drive awareness of SoFi among the target audience. * Translate consumers insights into actionable creative briefs for both internal copy team and external partners. * Drive content integrations with media partners that communicate brand proof points. * Oversee brand campaign timelines and deliverables. Work with internal team members and media partners to meet campaign deadlines. * Manage creative production with external agency partners and the internal design team. Input tasks and actively update project management software. * Work closely with Brand Marketing Manager to support the planning of live events and experiential activations with media partners. * Execute and QA digital campaigns including accurate tracking links and creative assets. * Support brand marketing team in campaign reporting and partner optimization.

**Skills** * Proven success in project management and working collaboratively with many stakeholders. * Ability to look at a program holistically to identify opportunities for expansion, optimization and alignment * Demonstrate excellent communication * Ability to adjust on the fly and excel in a fast-paced, deadline-oriented environment * Exhibit excellent communication skills, both orally and in written form, with superior writing and grammar skills * Demonstrate flexibility, responsiveness and the capacity to “think on their feet.” * Experience with reporting and analysis tools like Google Analytics **Qualifications** * 2-4 years of work experience in brand marketing or media * Bachelor’s degree * Strong attention to detail and analytical skills * Personal finance and consumer experience preferable * In-house or agency experience **Personal Characteristics** * Detail oriented and organized * Fast-learning * Enthusiastic * Measured and data-driven