Senior Product Marketing Manager

SmartBear

(Somerville, Massachusetts)
Full Time
Job Posting Details
About SmartBear
SmartBear is the leader in software quality tools for teams. SmartBear is a combination of a start-up, high growth environment and an established, financially strong company with 300+ employees across 6 global locations.
Summary
SmartBear is seeking a highly motivated Sr Product Marketing Manager to join the global Product Marketing team at SmartBear. This is a great opportunity for someone who has a technical foundation or experience and wants to play a bigger role driving overall business strategy while staying close to products, technology, and customers. The role will report directly to the Director of Product Marketing and work closely with other cross-functional teams.
Responsibilities
* Establishing and driving the overall go-to-market strategy for multiple products * Creating and establishing product messaging, positioning, and go-to-market strategies across multiple products * Being a thought leader in the industry and evangelizing SmartBear's story with customers, analysts, press, and other industry influencers * Developing new and maintaining existing product collateral such as product briefs, customer presentations, competitive analysis, and sales tools * Producing training material to educate and train sales teams and partners on product related value propositions * Working closely with marketing managers and product owners on product launches * Creating content that aligns our messaging and positioning for use in demand generation programs
Ideal Candidate
* Bachelor’s degree in a technical discipline (computer science, engineering, etc) * 6-10+ years of experience in Product Marketing, or related, in a high-tech B2B environment * Master’s degree preferred (Engineering Management, Marketing, MBA, etc) * Excellent written and verbal communication skills with the ability to articulate technical capabilities and the value of products * Passionate about technology and becoming an expert in areas of product marketing ownership * Ability to work in a team environment and with cross-functional teams and solve challenges collaboratively * Able to be a self-starter, to set priorities and maneuver the corporate environment * Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs
Compensation and Working Conditions
Benefits Benefits included
Reports to Director of Product Marketing

Additional Notes on Compensation

We offer competitive salaries, top of the line benefits, ample vacation, 401(k) match, great eats – breakfast, Friday lunches, Happy Hour, coffee (gourmet, espresso, lattes), healthy and sweet snacks.

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