Digital Marketing Manager

SmartBear

(Somerville, Massachusetts)
Full Time
Job Posting Details
About SmartBear
SmartBear is the leader in software quality tools for teams. SmartBear is a combination of a start-up, high growth environment and an established, financially strong company with 300+ employees across 6 global locations.
Summary
In this role, you will be responsible for full stack marketing using primarily online, organic methods to drive traffic and conversions. You will have access to a central team of designers, webmasters, paid advertising experts, social media experts, and email marketers if needed to augment your efforts. However, the strategy and tactical execution required to succeed all rests with you.
Responsibilities
This is an outstanding opportunity for a digital marketer with strong SEO/organic skills to take responsibility for a products success and demonstrate their ability to grow revenue. Applicants should have search engine marketing mastery, preferably from an agency, and one other area including: * Content marketing * Social media * Email marketing, marketing operations, Pay per click
Ideal Candidate
* The ability to code pages and stand up tests on your own is a key advantage * Embody an entrepreneurial spirit, high energy, highly creative and positive attitude * Technical undergraduate degree * Highly analytical in their decision making * Effective presenter, negotiator, collaborator - regardless of org structure or hierarchy * 2-5 years marketing experience in a B2B – Technology / Software marketing preferred * Digital agency experience a strong plus
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

We offer competitive salaries, top of the line benefits, ample vacation, 401(k) match, great eats – breakfast, lunches, coffee (regular, gourmet, espresso, lattes), drinks, healthy and sweet snacks and a constant flow of popcorn from a retro movie th

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