Digital Content Marketing Manager

SmartBear is the leader in software quality tools for teams. SmartBear is a combination of a start-up, high growth environment and an established, financially strong company with 300+ employees across 6 global locations.

SmartBear has played a role in the Uber you ordered, the banking app you use, the item you posted for auction, or that flight you just purchased. We are looking for an ambitious new member to add to our growing Marketing team to help us create demand for our highly successful suite of products. This position is key to the success of our battle-tested performance monitoring and product development collaboration products.

* Create value-driven content to highlight overall product value and feature level value to prospects and customers. * Conduct keyword analysis to understand Create keyword rich content to maximize SEO optimization. * Develop compelling multi-channel marketing programs to support the demand generation needs of our highly efficient sales team. * Conduct A/B tests to increase the efficiency and effectiveness of all marketing and advertising channels and then inform sales and product teams on the key learnings of each of these tests. * Measure and analyze weekly dashboards for products and markets to understand where opportunity exists. * Optimize existing and create new Google Adword campaigns

* Previous Experience: 1-2 years experience creating compelling marketing content the drove both traffic and conversions * Solid knowledge of various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks. * Experience using Marketo, Salesforce, Google Analytics a plus. * Bachelor’s degree. * Strong written and verbal communication skills. * High energy and a positive attitude. * Entrepreneurial spirit to drive your product forward. * Authorized to work in the United States (minimum of H1B)