Business Development Associate

Skyword moves brands – and their content – forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their customers. With a powerful combination of enterprise-class technology, authentic voices, and professional services, Skyword propels clients’ content marketing programs to new levels of excellence.

Are you a hunter by nature? Then we are looking for you! In this strategic role, you will be helping to stimulate the growth of Skyword by having a direct impact on the sales team. As a business development associate you will be partnering with a senior sales team to help expand our client base. We are looking for an enthusiastic, self motivated individual that can hit the ground running. This role is critical to the success of our organization and has great upside potential for candidates that are able to exceed their revenue goals.

* Identify prospects from in-house lists, LinkedIn, marketing events and other 3rd-party sales tools * Develop business relationships with prospects through social media. * Contact identified prospects using personalized email messages, email campaigns or by telephone as warranted, to gauge their relevance, interest and readiness to discuss their content marketing needs * Schedule telephone or in-person meetings for members of the sales team using their target account list * Reach out to marketing qualified leads post events, seminars, webinars, and leads with high online engagement * Enter and maintain detailed records and updates in the company’s Salesforce.com database * Collaborate regularly with sales directors to discuss best practices, industry trends, competitive insight and review qualification approach to maximize sales opportunities * Work closely with marketing on account based marketing tactics and outreach strategies to ensure timely follow-up with identified leads

* Position is based in Boston * Demonstrated proficiency in business development: previous sales experience a plus * Able to converse easily over the phone with C-level executives * Proficient in detail-oriented database management * Experience with Salesforce.com is preferred * Proficiency with Microsoft Office, Google Apps and social media tools * Enjoys a fast-paced, start-up environment, rigorous time management * Familiarity with SaaS software, internet technology industry * Strong written and verbal communication skills * BA/BS required