Vice President of Customer Acquisition

Shutterstock

(New York, New York)
Full Time
Job Posting Details
About Shutterstock
Shutterstock, Inc. (NYSE: SSTK), is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 100,000 contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 80 million images and nearly 4 million video clips available.
Summary
The Vice President, Customer Acquisition will be responsible for driving global growth through paid and organic marketing channels, including paid search, display, social media and search engine optimization (SEO). The position reports to the CMO and is based out of Shutterstock’s New York headquarters in the Empire State Building. The successful candidate will use an analytical, data-driven approach to testing new ideas/concepts and optimizing current tactics, will be current on the latest technologies and trends in performance marketing, and will have a track record of driving demand internationally. The Vice President is expected to lead a team that consistently meets or exceeds company goals and objectives.The ideal candidate will have significant e-commerce and Direct Marketing experience. S/he will be an accomplished leader who has built and led teams that drove growth in fast-paced environments.
Responsibilities
* Develop and execute global growth strategy through the following channels: * Search * Display * Social Media * Third-Party Emails * Drive and manage SEO efforts * Optimize site conversion and profitability * Report key marketing analytics, tracking and testing data to key stakeholders * Partner with Product Marketing on go-to-market strategy * Partner with Creative for development of marketing collateral * Recommend and help implement marketing technologies and vendors that will help to drive efficiencies and profitability
Ideal Candidate
* Minimum of 10 years experience in digital marketing * Significant global experience * Strong communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it * Ability to build strategic plans and execute against them * Thrives in a fast-paced environment and experience leading through change * Operates successfully in a cross-functional environment * Understands the brand, its customers and Shutterstock’s positioning across customer segments * Has strong interpersonal skills * Show clear, logic-based decision-making with a sense of urgency around meeting business objectives * Bachelor degree in Marketing, Business or related field, MBA preferred

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