Senior Marketing Specialist

- Build strategic branding and marketing plans, both short- and long-term. - Prepare marketing strategies alongside other staff and Board members. - Plan marketing and branding objectives. - Nurture and enrich brand awareness of the SHRM Foundation. - Extend the SHRM Foundation brand by building awareness and catching the attention of media, CEOs and progressive leaders of Fortune 100 organizations. - Gather and analyze customer insight. - Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. - Oversee creation and delivery of press releases, advertisements, and other marketing materials. - Work with SHRM Marketing, Public Relations, and other SHRM departments to coordinate and enhance joint marketing efforts. - Integrate the Foundation brand with SHRM and its affiliate brands by coordinating closely with the Vice President of SRM Marketing. - Work with the SHRM Art Department to design print/on-line ads and marketing publications. - Manage and execute web content strategy. - Build and execute social media strategy, involving staff and board of directors. - Engage constituent groups on social media. - Deepen relationships with all media to ensure the most effective messaging and positioning of the Foundation. - Work with Program and Development Directors on content generation and production across all media platforms. - Strengthen the connection between the Foundation’s work and current/ potential donors and and sponsors. - Evaluates results of marketing efforts and brand awareness.

Required Skills Strong working knowledge of general marketing concepts and terminology - Experience building social networking presence - Outstanding written and oral communication skills; ability to influence and engage a wide range of constituents and build long-term relationships - Ability to work independently and as part of a team Strategic thinker with strong organizational skills - Proficient in Microsoft Word, PowerPoint, Excel and Outlook. - Proficient in Photoshop preferred. - Bachelors degree, marketing preferred. - 5 - 7 years of progressively responsible experience in branding and marketing, preferably with a non-profit/foundation or with a firm in the HR space. - Experience marketing to a business audience preferred.