Growth Copywriter

Shopify

(Toronto, Ontario)
Full Time
Job Posting Details
About Shopify
Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up and manage their stores across multiple sales channels, including web, mobile, social media such as Pinterest and Facebook, brick-and-mortar locations, and pop-up shops. The platform also provides a merchant with a powerful back-office and a single view of their business.
Summary
We’re looking for an experienced copywriter with a background in marketing and advertising to help create inspiring content to grow Shopify. You’ll collaborate with designers, developers, and the entire growth team as you write and define our presence on the web and beyond. You’ll use your skills in writing and SEO to create great content that will have a profound and lasting impact on potential and existing merchants alike.
Responsibilities
* Work with a creative team to craft campaigns of varying sizes * Write new product and feature landing pages in collaboration with product managers, designers, researchers, and developers * Run A/B tests on existing content to explore how voice, tone, and vocabulary can affect conversion on a large scale * Optimize copy throughout our signup flow to maximize customer acquisition * Work with our email marketing team to build and improve onboarding emails and drip campaigns * Be a teacher, advocating for the importance of content across the company, and empowering everyone at Shopify to write their own great content through training, learning resources, and support
Ideal Candidate
**You'll need:** * At least 4 years of copywriting experience in an advertising or marketing focused environment * Demonstrated ability to create high quality content that improves customer acquisition and user experience * Direct experience collaborating with a team throughout the project lifecycle * Experience in not just being a writer - you care about growth, strategy, and structure too * A portfolio of stellar marketing content **It'd be great if you also had:** * Experience working on campaigns for large brands, across mediums * Knowledge and interest in the ecommerce industry * Familiarity with Google Analytics and other data tools to help measure the success of your writing * An understanding of HTML * Experience with Github

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