Senior Display Marketing Manager

ShopAtHome.com is a free saving site that provides you access to the bestAt ShopAtHome.com, we want to prevent you from missing out on the bigger picture when you shop: an opportunity to earn Cash Back and additional rewards on the purchases you’re already making. At ShopAtHome.com, we’ve developed a powerful shopping solution: the day’s top deals, Cash Back incentives, and ShopAtHome.com Rewards Points all bundled together to create an e coupons and deals at over 50,000 of your favorite stores!

Responsibilities:

• Create innovative display advertising programs which leverage cutting edge marketing technologies such as demand-side platforms (DSP), advanced audience targeting, and retargeting

• Lead and have experience with the implementation of display and retargeting campaigns across relevant digital media networks (e.g. Connexity, DoubleClick, Adwords, AdRoll, Facebook)

• Set up relevant audience targeting for retargeting campaigns and optimize audience lists for performance

• Define program KPIs, structure tests, and report back on results and improvements in efficiency

• Partner and collaborate with cross-functional teams (branding, technology, creative) to plan, test, optimize, and grow campaigns

• Conduct multivariate tests, analyze data and utilize reporting to monitor and improve campaign performance

• Establish technical and creative needs, plan resource timelines and create formal technical and creative requests Partner with Business Intelligence team to provide in-house reporting and analytics on display campaigns in order to manage data driven program

• Bridge the gap between branding and programmatic media and establish buys to meet branding goals

• Serve as a subject manner expert on Display Media for the acquisition team and company

Qualifications:

• 5-7 years of experience implementing display marketing in-house

• Experience with DMPs, DSPs, and ad exchanges

• Very strong experience buying display advertising via Google AdWords

• Successful management of retargeting campaigns, including set up, optimization, and reporting

• Solid understanding of technical requirements for display marketing set up and management and ability to communicate these needs with software engineers

• Detail oriented and self-motivated individual who uses data to help drive decision making

• 3+ years of experience with Google AdWords, Bing Ads, and Google Analytics BA/BS in Mathematics, Marketing, Business, or equivalent discipline