Email Marketing Manager

Rose-Hulman Institute of Technology

(Terre Haute, Indiana)
Full Time
Job Posting Details
About Rose-Hulman Institute of Technology

Rose-Hulman—#1 undergraduate engineering college—where intellect, innovation, and individual attention converge for a dynamic student experience.

Summary

Develops and implements impactful Communications and Marketing strategies around email, social media, digital signage, and digital advertising; monitors and reports results on digital campaigns and initiatives; develops and executes strategy for the institute's social media presence, integrating with the social media initiatives of the Admissions and Advancement offices; identifies trends and provides insights in digital marketing in order to assist the institute in optimizing results.

Responsibilities
  • Develops and executes email campaigns, collaborating with internal teams to create landing pages that enhance the user experience; measure and report performance of all digital marketing campaigns against goals and key performance indicators;

  • Ensures that emails are CAN-SPAM compliant, optimized for mobile devices, and appropriately timed, segmented and personalized;

  • Develops a strategy for digital signage around campus; create and adhere to a schedule for updating the signs;

  • Assists in formulating strategy for social media; manage institutional social media accounts by posting, monitoring, and responding on behalf of the institute; and analyze and report data on social media engagement;

  • Assists in formulating strategy for digital advertising, coordinate with agencies, and analyze and report on results;

  • Serves as a thought leader for digital strategies;

  • Supports the web team by assisting with routine web page updates;

  • Other duties as may be assigned.

Ideal Candidate
  • Excellent written and oral communication skills, attention to detail, strong organizational skills, ability to work well with others; creativity, strategic thinking, self-direction, time management, multi-tasking; skillin data analysis; proficient in Microsoft Office (particularly Word and Excel), Adobe Creative Suite, HTML and CSS.

Preferred Experience/Skills/Abilities:

  • One to three years of experience in email marketing and social media preferred; creativity, strategic thinking, self-direction, time management, multi-tasking; skill in data analysis a plus; familiarity with java script is desirable, as is experience with content management systems and delivery platforms.
Compensation and Working Conditions

Additional Notes on Compensation

Competitive salary offered for all positions and comprehensive benefits package offered for full-time positions.

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Terre Haute, Indiana
Skills Desired
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  • Adobe Creative Suite
  • Advertising
  • Analyzing Industry Trends
  • Content Management
  • Content Management Systems
  • CSS
  • Data Analysis
  • Digital Marketing
  • Email Marketing
  • Goals
  • HTML
  • Java
  • Marketing
  • Microsoft Excel
  • Microsoft Office
  • Microsoft Word
  • Landing Pages

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