Email Marketing Manager

Rose-Hulman—#1 undergraduate engineering college—where intellect, innovation, and individual attention converge for a dynamic student experience.

Develops and implements impactful Communications and Marketing strategies around email, social media, digital signage, and digital advertising; monitors and reports results on digital campaigns and initiatives; develops and executes strategy for the institute's social media presence, integrating with the social media initiatives of the Admissions and Advancement offices; identifies trends and provides insights in digital marketing in order to assist the institute in optimizing results.

• Develops and executes email campaigns, collaborating with internal teams to create landing pages that enhance the user experience; measure and report performance of all digital marketing campaigns against goals and key performance indicators;

• Ensures that emails are CAN-SPAM compliant, optimized for mobile devices, and appropriately timed, segmented and personalized;

• Develops a strategy for digital signage around campus; create and adhere to a schedule for updating the signs;

• Assists in formulating strategy for social media; manage institutional social media accounts by posting, monitoring, and responding on behalf of the institute; and analyze and report data on social media engagement;

• Assists in formulating strategy for digital advertising, coordinate with agencies, and analyze and report on results;

• Serves as a thought leader for digital strategies;

• Supports the web team by assisting with routine web page updates;

• Other duties as may be assigned.

• Excellent written and oral communication skills, attention to detail, strong organizational skills, ability to work well with others; creativity, strategic thinking, self-direction, time management, multi-tasking; skillin data analysis; proficient in Microsoft Office (particularly Word and Excel), Adobe Creative Suite, HTML and CSS.

Preferred Experience/Skills/Abilities:

• One to three years of experience in email marketing and social media preferred; creativity, strategic thinking, self-direction, time management, multi-tasking; skill in data analysis a plus; familiarity with java script is desirable, as is experience with content management systems and delivery platforms.