Digital Marketing Manager

Relias Learning offers online training to senior care, health and human services, corrections, and intellectual and developmental disabilities organizations. It’s their mission to help clients achieve the highest quality practice and accreditation standards with online learning and compliance programs.

* Measure, analyze, and optimize web marketing traffic campaigns and sources. * Work with other members of the marketing team on lead generation across branding, product marketing, event engagement, etc. * Maximize web demand gen while reducing the cost per Marketing Qualified Lead (MQL’s) * Optimize digital marketing analytics to include full-funnel transparency across multiple channels, platforms, and tools. * Aligning content and messaging with data-defined customers’ interests. * Run click attribution and A/B testing software that informs marketing campaigns. * Conversion Rate Optimization (CRO): Track and analyze content and campaign effectiveness to determine ROI and prioritize content, channels, and resources. * Perform web updates, other duties and projects as required or assigned.

* Minimum of 5 years digital marketing and/or related web experience required. * Expert data and analytical skills with ability to transform data into actionable insights. * Expert at Google Search Console, Google Analytics, and Google Tag Manager. * Strong communication skills to include: written, presentation, and oral communication. * Strong leadership, initiative and work ethic. * Ability to understand and modify basic HTML and CSS on different platforms. * Ability to work with CrazyEgg, Optimizely, Moz, Search Metrics, and similar platforms. * Ability to think strategically while multi-tasking in a fast-paced environment. * A team player who is open to feedback and new ideas. * Strong organizational skills and attention to detail.