SEO Marketing Specialist

Reebok is a global brand that creates and markets sports and lifestyle products upon an authenticity in sports, fitness, and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity.

We are currently looking for a SEO Specialist with a strong analytical background and SEO expertise to lead SEO efforts for a portfolio of adidas Group eCommerce sites in North America. This individual will be responsible for managing the strategy, measurement, and execution of SEO efforts and will play a pivotal role as we look to aggressively grow our eCommerce business.

* Plan, manage, and execute SEO efforts to drive towards exceeding our key performance metrics and customer acquisition goals * Work with global SEO counterparts on exchanging best practices and leveraging global platforms, tools, and processes * Educate business stakeholders on SEO guidelines using data, trainings and ongoing communication * Identify and lead projects to drive incremental SEO traffic and revenue growth * Drive testing, reporting, optimization and forecasting on SEO performance to identify key levers and opportunities for improvement * Manage day to day communication and work cross-functionally with other teams (ex. Merchandising, Center of Excellence, Product, Brand, Analytics, Content) to achieve mutual goals * Work with the other eCommerce channel marketing team members to work together towards exceeding total eCommerce top and bottom line targets * Manage tools that enhance SEO efforts through gathering UGC, consumer feedback, and driving conversion (i.e. BazaarVoice, Needle, Bizrate)

* Who you are: * Bachelor's degree with 2-4 years of SEO experience, preferably with a B2C eCommerce brand * Experience with SEO and Analytics Tools (ex. BrightEdge, SEOMoz, Adobe Analytics) * Hands on experience hitting and exceeding SEO growth targets for large, complex eCommerce sites * A passion for SEO and eCommerce, willing to learn and stay informed on the latest trends * Willingness to become deeply invested in our products and direction of the brand * Excel power user * Technical experience with HTML and eCommerce platforms (ex. Demandware) a plus * Excellent written communication and interpersonal skills