Senior Marketing Manager

Redfin

(Seattle, Washington)
Full Time
Job Posting Details
About Redfin
Redfin is a technology-powered real estate brokerage that represents people buying and selling homes. Founded and run by technologists, Redfin has a team of real estate agents who earn a salary and customer-satisfaction bonuses, not commissions. Redfin.com features all of the broker-listed homes for sale, as well as for-sale-by-owner properties. Redfin real estate agents work with the company's team of engineers to create tools that make the buying and selling process easier.
Summary
As Sr. Marketing Manager you'll use digital marketing channels to drive results for Redfin. This could be by acquiring new users for our website and app or it could be by generating well researched programs to turn casual visitors into Redfin power-users and ultimately happy clients. To be successful you will have the passion to dream big and the skills to make it all come true. You will have aggressive targets and will build programs that generate revenue and profit that make a meaningful contribution to Redfin.
Responsibilities
* **Leadership:** Be a great leader, coach, and manager to a cross functional marketing organization; manage external agencies and partners * **Set our display advertising strategy and vision:** Oversee the development of our display and mobile marketing programs and provide creative guidance to our online marketing efforts. * **Build programs that work:** set up and manage direct display campaigns, drive performance through development and optimization of creative, and actively manage customer experience across multiple display networks * **Make it scale:** Work cross functionally with program managers, designers, dev leads, and business leaders to align vision and drive execution.
Ideal Candidate
You'll develop compelling campaigns that engage customers, help them learn, and most importantly, get them to act. We're a data-driven company, so you'll need to develop, target, analyze, and iterate relentlessly. You'll work with Redfin’s engineering and design teams to bring your campaigns to life and will report to executives and stakeholders on progress regularly. * **Entrepreneurial spirit:** You embrace challenges and make big bets. You have an insatiable desire to move fast to get things done. * **Creativity:** You think outside the box to come up with brand-new ideas. You have strong customer empathy and can put yourself in their shoes. * **Curiosity:** You love solving problems and using data to find insights others miss. Excel wizardry is required. SQL is a bonus. * **Intuition:** You balance a methodical approach to testing with an intuition on where to start. Time is of the essence and you make every iteration count. * **Communication Skills:** Advocating for your projects and sharing your findings and recommendations are essential. You excel at crafting presentations, coaching team members, and inspiring others. * **Experience:** Preferred 5+ years in digital marketing with an exceptional record of driving both strategic and tactical results. Bonus for experience with high-consideration purchases.
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

A competitive compensation package with generous benefits.

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