Director of Marketing - Brand & Trend Management

Randa Accessories

(New York, New York)
Full Time
Job Posting Details
About Randa Accessories
More than the world’s largest men’s accessories company, Randa uses its scale and expertise to create and expand powerful brands, exceptional products and extraordinary shopping experiences. Randa: leading with accessories.
Responsibilities
AREAS OF RESPONSIBILITY Trend Analysis: * Research, collect and distill global trend information for brands, products and packaging * Lead multi divisional trend trips. * Identify major opportunities across all categories, brands and retailers for maximum success. * Art direct and publish seasonal trend overviews. Visual Merchandising: * Style, direct and implement all showroom direction for each product category. Showroom set ups include: * 4 major showroom updates per year. * Provide direction for seasonal trade show presentations. Design Calendar: * Identify and communicate key dates for design direction and implementation. * Lead design summits for cross pollination of design leads from each product category. * Keep Design, Merchandising and Sales on critical path for all presentations. * Intellectual Property and Managed Brands * Oversee the direction for owned and managed brands for all classifications. Examples include Countess Mara, Wembley, Trafalgar, and Ryan Seacrest Distinction Sales Analysis * Understand key performance indicators from sales reports to identify best sellers and current trends. Budgeting * Manage seasonal budgets for all presentations, showroom updates and trend trips. Managing * Manage a team of 5 graphic designers and photographers.
Ideal Candidate
* 4 years' experience in product development, design, or visual merchandising/styling * Men's publishing or editorial experience a plus. * Excellent written, verbal and presentation * Prior interaction with department store, mid-tier and specialty stores. * Strong design esthetics * Proficient in Adobe's Creative Suite * Working knowledge of various Visual Presentation Programs (PowerPoint, Key Note and Prezi) * Must be self-motivated, team oriented, have a collaborative approach to creative development * Time management and organization skills with attention to detail

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