Integrated Marketing Specialist

Presidio Trust

(San Francisco, California)
Full Time
Job Posting Details
About Presidio Trust
The Presidio Trust is an innovative federal agency created to save the Presidio and transform it into a new kind of national park. Spanning 1,500 acres in a spectacular setting at the Golden Gate, the Presidio now operates largely without taxpayer support, is home to a large community of residents and commercial tenants, and offers unique recreation, hospitality, and educational opportunities to people throughout the San Francisco Bay Area and the world.
Responsibilities
- Under the direction of the Associate Director of Strategic Engagement & Destination Marketing, researches and supports development of a multi-year integrated marketing campaign to support the Trust's related strategic planning imperatives. - Executes internal and external roll-out of major consumer marketing and outreach campaigns, including management of executional plans and deadlines inclusive of media buys, media partners, tradeshows, events, roadshows, promotions, advertising, etc. - Supports development of marketing plans for welcoming initiatives including hospitality and programs. - Supports development of Trust-sponsored marketing events within and outside the Presidio. - Tracks execution and key performance indicators of marketing programs. - Supports executive leadership positioning strategy and execution, providing a roadmap and schedule for leadership at key San Francisco and national organizations including maintaining an annual events calendar with speaking and sponsorship opportunities. - Supports message development for key campaigns, and ensures communications comply with brand standards, style guidelines and approval process. - Defines and continually improves processes for efficient and effective communications with target audiences. - Establishes and maintains consortium of visitor-serving tenants. - Coordinates with visitor-serving tenants on marketing activities, calendars, and event schedules
Ideal Candidate
- Bachelor's degree in business, marketing, communications, public relations or related field. - Minimum 5 years project/account management, integrated marketing communications practices; marketing communications agency experience preferred. - Strong working knowledge and expertise of the marketing process, tools and deliverables. - Superior communications skills including message development, research, writing, editing, presentation and relationship management. - Ability to think strategically; multi-task; attend to detail and deadlines; work well under pressure. - Skill and proficiency in Microsoft Office. - Knowledge of latest practices in media, digital, sponsorship and integrated marketing. Desired - Demonstrated desire to implement best practices in cooperative integrated marketing programs; destination marketing experience a plus. - Passion for parks; strong desire to work for the Presidio. - Knowledge of Bay Area community, government, media and business leaders, as well as San Francisco neighborhoods and politics. - Ability to manage the expectations of various users and constituents.

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