Content Marketing Specialist
Presidio Trust
(San Francisco, California)The Presidio Trust is an innovative federal agency created to save the Presidio and transform it into a new kind of national park.
Spanning 1,500 acres in a spectacular setting at the Golden Gate, the Presidio now operates largely without taxpayer support, is home to a large community of residents and commercial tenants, and offers unique recreation, hospitality, and educational opportunities to people throughout the San Francisco Bay Area and the world.
- Prepare content for diverse audiences, bringing the Presidio/Presidio Trust story to life; channels include print, online, , intranet, email, and paid advertising among others. Deliverables may include, annual reports, fact sheets, newsletter articles, web/blog features and stories, internal communications, , case studies, infographics, and video.
- Ensure content is on-brand and consistent in terms of style, quality, and tone and is appropriate for and compelling to identified audiences.
- Employ storytelling techniques that use words, images, video, and audio to inspire identified audiences.
- Work across the entire content creation and dissemination process, including researching, writing, fact-checking, editing, proofing, and obtaining required approvals.
- Work with subject matter experts throughout the organization to prepare assigned content.
- Craft content appropriate for destination marketing and for corporate communications.
- Working off the annual editorial calendar, support development and implementation of the content marketing plan, including maintaining, tracking, and reporting on the monthly/weekly/daily editorial calendars, working in close collaboration with the Associate Director for Communications and marketing and other members of the Strategy and Communications team.
- Gather and employ photo and other digital content assets from content-generators throughout the Trust.
- Bachelor’s degree in marketing communications, public relations, journalism, English, publishing, or related field.
- Minimum three years’ experience in closely related position.
- Outstanding writing and editorial skills.
- Working knowledge of industry standard style guides.
- Proficiency with Microsoft and Adobe Suites.
- Candidates will be required to submit writing samples.
Desired
- Passion for parks; strong desire to work for the Presidio.
- Experience with content management systems a plus.
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