Vice President - Brand Communications - Spirits Brands

The Global Authority on Lifestyle, Popular Culture and Entertainment.

PMK•BNC New York is seeking a Vice President, Brand Communications to lead our portfolio of premium, national spirits brands across lifestyle, entertainment and other verticals. Ideal candidates will have strong senior-level experience in the spirits category successfully leveraging their product, brand initiatives, entertainment partnerships, brand history/narrative and creative programming through PR and social media, generating measurable results against client goals. A clear, high-level understanding of the spirits industry and how brands can maximize their value in the changing media landscape are required.

PRIMARY RESPONSIBILITIES: * Partner closely with senior members of client team to ensure communications efforts are aligned with strategic brand and business objectives * Lead account teams to develop creative, results-driven communications programs that exceed client objectives and expectations * Incorporate digital platforms and understand how to leverage them to achieve overall public relations objectives * Leverage top-tier media relations relationships to accomplish objectives * Keep client programs on schedule/budget and ensure all deadlines are met * Serve as senior contact for the client regarding strategic counsel, account management and new opportunities and address any issues * Develop quality assurance standards and ensure client satisfaction * Assess new business leads, and participate in pitch development and/or presentations * Oversee PMK*BNC account team’s work and provide direction to ensure quality control * Provide leadership, direction and guidance to account teams * Develop and coach account teams for peak performance * Work with peers to further the mission, goals and culture of the agency * Mentor individuals so that they are able to achieve their professional goals * Ensure account profitability

REQUIRED EXPERIENCE AND SKILLS: * 12+ years’ experience including agency experience * Experience in the spirits category experience is a MUST * Strong experience with both social and traditional media * Successful management of multiple clients and account teams * Ability to evolve and elevate PMK•BNC processes and client strategies with changing trends in the media landscape * Experience in managing scopes of work and budgets * Commitment and dedication to the agency's success as well as individual career * Can anticipate client and team needs * Experience participating in new business pitches