Vice President - Brand Communications - Spirits Brands

The Global Authority on Lifestyle, Popular Culture and Entertainment.

PMK•BNC New York is seeking a Vice President, Brand Communications to lead our portfolio of premium, national spirits brands across lifestyle, entertainment and other verticals.

Ideal candidates will have strong senior-level experience in the spirits category successfully leveraging their product, brand initiatives, entertainment partnerships, brand history/narrative and creative programming through PR and social media, generating measurable results against client goals. A clear, high-level understanding of the spirits industry and how brands can maximize their value in the changing media landscape are required.

PRIMARY RESPONSIBILITIES:

• Partner closely with senior members of client team to ensure communications efforts are aligned with strategic brand and business objectives

• Lead account teams to develop creative, results-driven communications programs that exceed client objectives and expectations

• Incorporate digital platforms and understand how to leverage them to achieve overall public relations objectives

• Leverage top-tier media relations relationships to accomplish objectives

• Keep client programs on schedule/budget and ensure all deadlines are met

• Serve as senior contact for the client regarding strategic counsel, account management and new opportunities and address any issues

• Develop quality assurance standards and ensure client satisfaction

• Assess new business leads, and participate in pitch development and/or presentations

• Oversee PMK*BNC account team’s work and provide direction to ensure quality control

• Provide leadership, direction and guidance to account teams

• Develop and coach account teams for peak performance

• Work with peers to further the mission, goals and culture of the agency

• Mentor individuals so that they are able to achieve their professional goals

• Ensure account profitability

REQUIRED EXPERIENCE AND SKILLS:

• 12+ years’ experience including agency experience

• Experience in the spirits category experience is a MUST

• Strong experience with both social and traditional media

• Successful management of multiple clients and account teams

• Ability to evolve and elevate PMK•BNC processes and client strategies with changing trends in the media landscape

• Experience in managing scopes of work and budgets

• Commitment and dedication to the agency's success as well as individual career

• Can anticipate client and team needs

• Experience participating in new business pitches