Head of Content and SEO

Pipedrive Incorporated

(New York, New York)
Full Time
Job Posting Details
Responsibilities
- Create and execute a content marketing and SEO strategy that drives business results and makes customers and prospective customers go: “thanks guys, that was useful”. - Improve our content measurement systems and dashboards, constantly analyze results to learn and improve. - Lead our small and growing content marketing team. - Distribute our content in various channels and work with our Digital Marketing team to amplify content in paid channels, where it makes sense. - Look after our social media marketing and contribute to our community building efforts. - Contribute to overall marketing planning.
Ideal Candidate
- Successes you can point to in attracting audiences with content, ideally in B2B setting. No black/gray hat! - Ability to write and edit content yourself, if and when needed. Bonus points for appreciating remarkable writing that the likes of Groupon and Mailchimp put out. - Hands-on experience with at least 2 major content types ie. blog articles, video, infographics, ebooks, email courses, etc. - Good knowledge of WordPress, Google Analytics, Moz or the like, keyword research tools, etc. - Results driven. Enough said. - Good at building constructive relationships with colleagues, partners, fellow blogs and agencies. - Organized and able to keep multiple projects in the air with little management. - Native or ridiculously fluent English speaker. - Some sales experience would be a big plus. - Last but not least, a drive to put out world class work, and not just to move this needle or that.

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