Head of Content and SEO

Pipedrive Incorporated

(New York, New York)

Full Time

Job Posting Details

Responsibilities

Create and execute a content marketing and SEO strategy that drives business results and makes customers and prospective customers go: “thanks guys, that was useful”.
Improve our content measurement systems and dashboards, constantly analyze results to learn and improve.
Lead our small and growing content marketing team.
Distribute our content in various channels and work with our Digital Marketing team to amplify content in paid channels, where it makes sense.
Look after our social media marketing and contribute to our community building efforts.
Contribute to overall marketing planning.

Ideal Candidate

Successes you can point to in attracting audiences with content, ideally in B2B setting. No black/gray hat!
Ability to write and edit content yourself, if and when needed. Bonus points for appreciating remarkable writing that the likes of Groupon and Mailchimp put out.
Hands-on experience with at least 2 major content types ie. blog articles, video, infographics, ebooks, email courses, etc.
Good knowledge of WordPress, Google Analytics, Moz or the like, keyword research tools, etc.
Results driven. Enough said.
Good at building constructive relationships with colleagues, partners, fellow blogs and agencies.
Organized and able to keep multiple projects in the air with little management.
Native or ridiculously fluent English speaker.
Some sales experience would be a big plus.
Last but not least, a drive to put out world class work, and not just to move this needle or that.