Product Manager

Persado’s cognitive content platform generates language that inspires action across a spectrum of digital channels. Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action.

Persado, a high-growth digital marketing technology company, is looking for a Product Manager to drive the design, development, deployment and assimilation activities of a Persado’s ground breaking cognitive content platform. This role is ideal for someone who has a passionate focus on users and defining a product and experience to address their needs.

* Drive product initiatives for Persado’s Cognitive Content Platform from concept, vision articulation and requirements documentation to “go-to-market” (positioning, pricing, marketing, rollout, and training) * Evaluate and prioritize product features for inclusion into product roadmap * Translate customer needs into functional and technical product requirements * Continually assessing product design, providing an expert opinion on improvements and managing external and internal expectations * Project managing, refining and maintaining detailed product requirements and issues * Document use cases and specifications with a keen eye for customer personas * Work closely with engineering to ensure timely delivery of quality product * Interactively question and debate technical approaches with engineering specific to building/extending functionality of the product * Analyze the marketplace, customers, and competitors to determine the right product features and benefits in order to increase market share and retain/grow existing client base * Analyzing product performance against business targets; assessing and managing risks

**What We Want To See:** * 2-5 years of experience in Product Management * Experience with Self Service Enterprise S/W delivered in the cloud * 1+ years of experience in cloud software * 1+ years of Product Management experience in an Agile context * Product management experience for marketing cloud services - a big plus * You must be tech-savvy. You either have a BA/BS in Computer Science or related technical field, have software development experience, and/or have a Github account to showcase your technical skills * Experience designing and building great user experiences for Web – a plus * Strong Business Acumen **Who You Are:** * Able to perform under pressure and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation * Self-driven, responsible, and able to take ownership on projects * Solid quantitative analytical and problem solving capability * Attention to detail