Digital Marketing Campaign Manager

Persado’s cognitive content platform generates language that inspires action across a spectrum of digital channels. Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action.

Persado is looking for a Campaign Manager based out of San Francisco. In this exciting role you will work with our proprietary platform to generate engineered marketing language. You will be responsible for identifying, designing, planning, testing, delivering, monitoring and enhancing cross-channel marketing campaigns in line with business objectives. This is a great opportunity to work with an enthusiastic team on campaigns for top brands around the world. If you have a love for language and technology, this could be the perfect job for you.

• Creating content using the most effective marketing language for recognized brands such as AMEX, Citi, and Verizon.
• Using Persado’s enterprise platform to create experiments that test the language and form of digital marketing messages across channels such as email, landing pages, display and SMS.
• Partnering with the product team, project managers, account managers and statisticians to execute multiple concurrent projects on a fast paced schedule.
• Provide detailed analysis and reporting of each campaign, including insights, interpretation, commentary and recommendations.
• Ensure the highest quality of campaign deliverables via quality assurance (proofreading).

What We Want To See:

• 2 years+ experience in online marketing or digital advertising
• Highly proficient with Microsoft Office suite (Excel, PowerPoint, Word)
• Accountable and results-oriented with strong analytical and quantitative thinking
• Basic understanding of statistics
• Experience with content management systems a big plus
• Experience with AB or multivariate testing a plus
• Basic knowledge of HTML a plus
• Basic graphic design experience a plus
• Prior experience at an ESP, or working directly with an ESP or other email platform is a huge plus
• Bilingual or multilingual a plus

Who You Are:

• Excited about working in a lean start up environment
• Must be enthusiastic, professional and highly pro-active
• Thrives on finding intriguing solutions to ambiguous problems
• Desire to dive in and learn in a fast-paced environment
• Collaborative team player with the ability to shift gears quickly and efficiently
• Dependable and reliable with clear thinking and attention to detail
• Truly loves working in a fast-paced, creative environment, whose passion is evident in their work
• Great sense of humor and outlook on life