Director, Marketing & Communications, Enterprise Software

Perfect Sense

(Reston, Virginia)
Full Time
Job Posting Details
About Perfect Sense
Perfect Sense is a full-service product company that capitalizes on its enterprise digital application development platform, Brightspot, to drive innovations in web and mobile development for corporations worldwide. Perfect Sense originally created and now actively supports the Brightspot platform, which powers dynamic and highly engaging consumer experiences.
Summary
You will create and implement programs to increase awareness of Perfect Sense, and define and execute the market strategy for the Brightspot platform. You are a dynamic leader, skilled communicator, and market hunter, with a history of demonstrating why and how good marketing changes businesses. You will be responsible for guiding all communications, direct marketing, event marketing, customer and community development and work closely with the channel and direct sales organization to create campaigns that result increased awareness of our brand, and generate leads for our company.
Responsibilities
* Develop and manage overall global marketing plans for the digital application platform market, and guide the teams associated with executing them * Create broad go-to-market campaigns and themes that grow product sales and brand strength in the market for digital application platforms * Guide all direct marketing demand-generation tactics, including advertising, search marketing, content marketing, PR, and field/events marketing * Manage the marketing budget associated with all marketing activities and direct the spend to associated teams to execute plans you create and shape * Lead all marketing communications, public relations and social media strategies * Contribute significantly to the company strategy, leadership and culture
Ideal Candidate
* Bachelor’s degree or equivalent * 10+ years of related experience in building marketing, demand generation and demand conversion teams that consistently deliver amazing results. * Experience in the market for digital publishing, social or revenue products desired * Clear communicator, who listens carefully and communicates spot on messages * Excellent writing and verbal skills * Ability to quickly develop credibility at all levels of the organization * Ability to manage small teams across multiple projects simultaneously, while still delivering superior results as an individual * Ability to make operational management decisions in response to changing objectives * Ability to work in a fast-paced, team environment and provide consistent, high-quality output * Ability to understand Perfect Sense strategies, markets and products, and apply those to marketing efforts * Strategic thinker with an emphasis on “going big”

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