Marketing Specialist

Welcome to Pearson. We have a simple mission: to help people make more of their lives through learning. We are the world's largest education company, with 40,000 employees in more than 70 countries helping people of all ages to make measurable progress in their lives.

The Marketing Specialist will manage the development of digital marketing projects and activities to help increase awareness around Pearson products, services, and thought leadership.

* Manage the development of digital marketing communications. * Manage the design and development of email campaigns, from initial concept/strategy, through design, and execution. * Provide conference and event planning support, including conference strategy development and serving as pre- and post-conference planning lead . * Maintain customer databases and email lists. * Coordinate and disseminate information, samples, and marketing collateral to the sales force. * Engage with sales and marketing leaders around marketing initiatives, events, and customer-facing activities. * Coordinate a number of scheduled marketing activities for strategic initiatives and our products, including marketing research surveys, planning marketing forums and development of marketing/sales brochures. * Provide customer service to customers, internal stakeholders and the sales force as needed. * Assist with special marketing projects as assigned. **Outcomes:** * Handle marketing communications and email campaigns and components of events successfully * Provide excellent customer service to internal and external audiences.

**Essential** * Bachelor's degree * Ability to quickly learn in-house database and systems applications * Ability to organize, prioritize and plan work activities and schedule for themselves and others in order to use time efficiently to meet task demands * Ability to foster positive (and fun!) working relationships with team members and other company stakeholders * Ability to understand and plan for additional resources needed in order to meet set goals and objectives and to be thorough with efforts * Ability to problem solve, propose new solutions when issues arise and provide a high level of customer service to meet commitments * Ability to follow instructions, respond to management direction in positive way, communicate delays with deadlines/tasks and take responsibility for own actions * Ability to and availability to work hours required and extra as needed in order to get the job done and reach goals * Excellent oral and written communication skills * Ability to work with multiple stakeholders across the organization, adapt to changes in the work environment and manage competing demands * Ability to become familiar with and follow company policies and procedures * 1-3 years of previous marketing related work experience **Desirable** * Experience working with a sales force * Proficiency in Google Apps (Gmail, Google Drive) and Adobe Creative Suite (Photoshop and Dreamweaver)