Content Marketing Manager

At PayPal, we’re laser focused on creating better ways for consumers and merchants to pay and get paid. Putting customers’ needs first, coupled with a “challenger” mindset, we’re redefining the payments category through product, marketing, and service delivery innovation. PayPal is not for everyone.

We believe in the power of content and are looking for a talented, driven content marketer to join our Partner Marketing team.This is a critically important role on our team and you’ll have a broad and varied scope – all around developing content to help us market to, through and with our Partners. You’ll work with a number of functions include Product Marketing, Sales, Merchant Marketing, Website Marketing, PR, and Social.

• Develop content strategy and editorial calendar that align to our Partner Marketing strategy and enhance our thought leadership, acquisition, and engagement objectives. Scope will include the following format types:

  • Whitepapers
  • Case studies/Success stories (Written and videos)
  • Ebooks
  • Infographics
  • Emails
  • Landing pages
  • Social media copy
  • Blog content

• Manage agencies as necessary on content development. Develop requirements, ensure content reflects PayPal tone/style, and meets marketing objectives.

• Collaborate with key strategic partners on content marketing programs to drive merchant acquisition and product upsell/cross-sell.
• Support new partner acquisition with sales enablement assets including pitch decks, data sheets, sell sheets, etc. Collaborate internally on best practices.
• Track content performance using a combination of Salesforce, Eloqua and Google Analytics and optimize accordingly.
• Develop best practices and evangelize how to incorporate content strategies across the customer funnel.

Experience:

• 3-5 years developing content across multiple formats including blogs, eBooks, case studies, videos, sales collateral, etc.
• Experience working in payments, ecommerce, SaaS or B2B.
• Experience working with an inside sales team.
• Working knowledge of Salesforce, Google Analytics and marketing automation.
• Bachelor’s degree in marketing, communications, journalism or related field.

Skills:

• You are an excellent writer who works fast. You know how to make the complex simple in a clear and meaningful way.
• You are naturally curious and interested in solving problems for our customers. You ask great questions to ensure you understand needs and objectives.
• You make thoughtful decisions and ensure projects align to customer needs and business objectives.
• You know how to get things done on time, within budget, and with a high level of quality.
• You are a self-starter who knows how to build their own path to meet your objectives.