Content Marketing Manager

At PayPal, we’re laser focused on creating better ways for consumers and merchants to pay and get paid. Putting customers’ needs first, coupled with a “challenger” mindset, we’re redefining the payments category through product, marketing, and service delivery innovation. PayPal is not for everyone.

We believe in the power of content and are looking for a talented, driven content marketer to join our Partner Marketing team.This is a critically important role on our team and you’ll have a broad and varied scope – all around developing content to help us market to, through and with our Partners. You’ll work with a number of functions include Product Marketing, Sales, Merchant Marketing, Website Marketing, PR, and Social.

* Develop content strategy and editorial calendar that align to our Partner Marketing strategy and enhance our thought leadership, acquisition, and engagement objectives. Scope will include the following format types: * Whitepapers * Case studies/Success stories (Written and videos) * Ebooks * Infographics * Emails * Landing pages * Social media copy * Blog content * Manage agencies as necessary on content development. Develop requirements, ensure content reflects PayPal tone/style, and meets marketing objectives. * Collaborate with key strategic partners on content marketing programs to drive merchant acquisition and product upsell/cross-sell. * Support new partner acquisition with sales enablement assets including pitch decks, data sheets, sell sheets, etc. Collaborate internally on best practices. * Track content performance using a combination of Salesforce, Eloqua and Google Analytics and optimize accordingly. * Develop best practices and evangelize how to incorporate content strategies across the customer funnel.

**Experience:** * 3-5 years developing content across multiple formats including blogs, eBooks, case studies, videos, sales collateral, etc. * Experience working in payments, ecommerce, SaaS or B2B. * Experience working with an inside sales team. * Working knowledge of Salesforce, Google Analytics and marketing automation. * Bachelor’s degree in marketing, communications, journalism or related field. **Skills:** * You are an excellent writer who works fast. You know how to make the complex simple in a clear and meaningful way. * You are naturally curious and interested in solving problems for our customers. You ask great questions to ensure you understand needs and objectives. * You make thoughtful decisions and ensure projects align to customer needs and business objectives. * You know how to get things done on time, within budget, and with a high level of quality. * You are a self-starter who knows how to build their own path to meet your objectives.