Marketing Communications Specialist

Oxford Immunotec

(Marlborough, Massachusetts)
Full Time Travel Required
Job Posting Details
About Oxford Immunotec

Oxford Immunotec is a global, commercial-stage diagnostics company committed to improving patient care by providing advanced, innovative tests in the field of immunology.

Responsibilities
  • Manage US marketing events program (planning, execution, analysis) with approximately 18-20 national tradeshows, 2-4 regional events
  • Collaborate and proactively engage with members of the MarComm team located in the UK office, as well as cross-functional teams across Marketing, Sales, Medical Affairs and Clinical to coordinate, communicate and optimize programs to execute messaging and positioning aligned with business requirements and Oxford Immunotec brand.
  • Manage the tactical execution of projects to support the promotion and commercialization of solutions nationally
  • Ensure that content is reviewed and taken through proper Regulatory and Legal approvals
  • Execute the development of printed marketing collateral for the company including brochures, data sheets, case studies. web content, e-blasts and any other material the organization makes public to customers, potential customers, investors, media and any other public audiences
  • Set-up and manage inventory of promotional materials to ensure appropriate levels of access are set and compliance needs are met by facilitating a monthly annual review process of all materials
  • Track and report key metrics and other reports as requested
  • Manage, generate and utilize analytics to refine programs for maximum return on investment and track key performance metrics for: marketing campaigns, message creation, story development, demand generation, and brand awareness
  • Monitor the Oxford Immunotec brand and ensure consistency of usage globally
  • Select & manage vendors and contractors as needed
  • Regular attendance and timeliness is essential.
Ideal Candidate
  • BA, BS, BSc (or equivalent), preferably in business, marketing or the natural sciences
  • 5-7years of experience in marketing communications, trade show planning, branding, integrated campaign development, digital content development
  • Prefer knowledge in the industry of pharmaceutical, medical device, academic research, clinical research or other similar field
  • Communications expertise with emphasis on integrated content development
  • Experience managing trade shows, communication projects, vendors/contractors
  • Track record of delivering measurable, successful multi-channel campaigns.
  • Demonstrates the ability to prioritize and multitask to enhance productivity and manage workload in a fast-paced, rapidly changing environment
  • Works with a sense of urgency, efficiency, and attention to detail
  • Strong verbal and written analytical/problem solving, communication, negotiation, interpersonal and presentation skills essential
  • Comprehensive skills in computer and proficiency in Creative Suite, Website CMS (WordPress), marketing automation platforms such as HubSpot and Wistia.
  • Ability to travel 10-15% of time.

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Marlborough, Massachusetts
Skills Desired
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  • Adobe Creative Suite
  • Branding
  • Digital Content Editing
  • Problem Solver
  • Marketing
  • Strong Analytical Thinking
  • Strong Attention to Detail
  • Strong Oral and Written Communication
  • Strong Technical and Interpersonal Communication
  • WordPress
  • Work Efficiently in a Fast Paced Environment
  • HubSpot
  • Marketing Automation
  • Trade Show Exhibition Design
  • Marketing Communications

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