Marketing Communications Specialist

Oxford Immunotec

(Marlborough, Massachusetts)

Full Time Travel Required

Job Posting Details

About Oxford Immunotec

Oxford Immunotec is a global, commercial-stage diagnostics company committed to improving patient care by providing advanced, innovative tests in the field of immunology.

Responsibilities

- Manage US marketing events program (planning, execution, analysis) with approximately 18-20 national tradeshows, 2-4 regional events
- Collaborate and proactively engage with members of the MarComm team located in the UK office, as well as cross-functional teams across Marketing, Sales, Medical Affairs and Clinical to coordinate, communicate and optimize programs to execute messaging and positioning aligned with business requirements and Oxford Immunotec brand.
- Manage the tactical execution of projects to support the promotion and commercialization of solutions nationally
- Ensure that content is reviewed and taken through proper Regulatory and Legal approvals
- Execute the development of printed marketing collateral for the company including brochures, data sheets, case studies. web content, e-blasts and any other material the organization makes public to customers, potential customers, investors, media and any other public audiences
- Set-up and manage inventory of promotional materials to ensure appropriate levels of access are set and compliance needs are met by facilitating a monthly annual review process of all materials
- Track and report key metrics and other reports as requested
- Manage, generate and utilize analytics to refine programs for maximum return on investment and track key performance metrics for: marketing campaigns, message creation, story development, demand generation, and brand awareness
- Monitor the Oxford Immunotec brand and ensure consistency of usage globally
- Select & manage vendors and contractors as needed
- Regular attendance and timeliness is essential.

Manage US marketing events program (planning, execution, analysis) with approximately 18-20 national tradeshows, 2-4 regional events
Collaborate and proactively engage with members of the MarComm team located in the UK office, as well as cross-functional teams across Marketing, Sales, Medical Affairs and Clinical to coordinate, communicate and optimize programs to execute messaging and positioning aligned with business requirements and Oxford Immunotec brand.
Manage the tactical execution of projects to support the promotion and commercialization of solutions nationally
Ensure that content is reviewed and taken through proper Regulatory and Legal approvals
Execute the development of printed marketing collateral for the company including brochures, data sheets, case studies. web content, e-blasts and any other material the organization makes public to customers, potential customers, investors, media and any other public audiences
Set-up and manage inventory of promotional materials to ensure appropriate levels of access are set and compliance needs are met by facilitating a monthly annual review process of all materials
Track and report key metrics and other reports as requested
Manage, generate and utilize analytics to refine programs for maximum return on investment and track key performance metrics for: marketing campaigns, message creation, story development, demand generation, and brand awareness
Monitor the Oxford Immunotec brand and ensure consistency of usage globally
Select & manage vendors and contractors as needed
Regular attendance and timeliness is essential.

Ideal Candidate

- BA, BS, BSc (or equivalent), preferably in business, marketing or the natural sciences
- 5-7years of experience in marketing communications, trade show planning, branding, integrated campaign development, digital content development
- Prefer knowledge in the industry of pharmaceutical, medical device, academic research, clinical research or other similar field
- Communications expertise with emphasis on integrated content development
- Experience managing trade shows, communication projects, vendors/contractors
- Track record of delivering measurable, successful multi-channel campaigns.
- Demonstrates the ability to prioritize and multitask to enhance productivity and manage workload in a fast-paced, rapidly changing environment
- Works with a sense of urgency, efficiency, and attention to detail
- Strong verbal and written analytical/problem solving, communication, negotiation, interpersonal and presentation skills essential
- Comprehensive skills in computer and proficiency in Creative Suite, Website CMS (WordPress), marketing automation platforms such as HubSpot and Wistia.
- Ability to travel 10-15% of time.

BA, BS, BSc (or equivalent), preferably in business, marketing or the natural sciences
5-7years of experience in marketing communications, trade show planning, branding, integrated campaign development, digital content development
Prefer knowledge in the industry of pharmaceutical, medical device, academic research, clinical research or other similar field
Communications expertise with emphasis on integrated content development
Experience managing trade shows, communication projects, vendors/contractors
Track record of delivering measurable, successful multi-channel campaigns.
Demonstrates the ability to prioritize and multitask to enhance productivity and manage workload in a fast-paced, rapidly changing environment
Works with a sense of urgency, efficiency, and attention to detail
Strong verbal and written analytical/problem solving, communication, negotiation, interpersonal and presentation skills essential
Comprehensive skills in computer and proficiency in Creative Suite, Website CMS (WordPress), marketing automation platforms such as HubSpot and Wistia.
Ability to travel 10-15% of time.