Marketing Copywriter
Optoro
(Washington, District of Columbia)Our mission is to be the leading platform for returned and excess inventory, connecting buyers and sellers worldwide. Through our cloud-based, multi-channel selling technology, online remarketing expertise, and full suite of business intelligence tools, we offer our clients the optimal solution for managing their reverse logistics and creating a more sustainable supply chain.
BLINQ is seeking a contract-based copywriter for an exciting opportunity to help define the voice of our B2C brand BLINQ. You will be a key member of a team responsible for developing the new brand voice and vocabulary -- across online and offline channels -- working collaboratively with stakeholders and drawing on our brand archetype, user personas, marketing feedback, competitive analysis, and other inputs. You must have a solid grasp of translating concepts and ideas into engaging and compelling storytelling. You know how to make a brand come alive through words. You are motivated by a passion for inspiring consumers. You love collaboration and perfecting copy until it sings. You can show us a portfolio that illustrates your previous experience in bringing brands to life.
- Write compelling and share-worthy brand stories, short-form content and ad copy
- Infuse a strong and consistent narrative throughout a variety of ecommerce touchpoints, formats, device types and channels
- Collaborate with Design and Marketing to create exceptional experiences across multiple user journeys with words that differentiate our brands, enrich the visitor’s experience, and drive engagement
- Work closely with Design and Marketing to support copy priorities and respond to requests in a timely manner
- Amend and revise copy in response to feedback from stakeholders
- Articulate and uphold the integrity of BLINQ’s voice and tone; train other content producers on maintaining the above
- Portfolio that demonstrates strong copywriting skills for ecommerce clients
- Ability to quickly understand and incorporate stakeholder feedback
- Excellent communication and organizational skills, plus the ability to function within deadlines, while working both independently and as part of a team
- Past experience in copywriting and/or brand marketing is a must; ad agency experience desired
- References that will attest to consistent delivery of superb copy to specifications and by deadline
- Great sense of humor
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