Digital Marketing Manager

Principal Responsibilities:

• Facilitates feature visioning and definitions on assigned digital products
• Produce superior customer experiences that drive differentiated customer engagement
• Defines and presents success metrics to drive new enhancements and product feature priorities
• Creates and maintains feature roadmap on assigned digital products
• Interface with technology development team as a product owner
• Achieves exceptional client satisfaction by delivering on time, on budget and high quality digital products
• Manages all aspects of the execution activities: scope, issues/risks, schedule, budget, communication, team and client relationships on a daily basis
• Actively monitors developments to prepare for unexpected events and identifies corrective actions when needed (i.e. slippages, risk mitigation, etc)
• Collaborates with teams on Content - Creation, Publishing, Analytics, Web Development, Integrated Marketing, Creative Services, Corporate Communications, Legal Services, 3rd-party agencies and vendors, etc.
• Demonstrates a sense of urgency with a calm and confident demeanor in pressured situations

Competencies for Success/Requirements: Experiences:

• Defined and delivered complete digital experience from concept to operation: 3+ digital properties
• Served as product manager on consumer-facing web properties: 5-7 years
• Managed activities with 10+ direct project members: 5-7 years
• Effectively worked with remote teams: 5-7 years

Working Knowledge:

• Facilitate feature visioning sessions and drive feature roadmaps
• Proven ability to create superior customer experiences that drive differentiated customer engagement
• Interpret user behavioral analytics and reporting into actionable insights
• Effective written and verbal communication with business and technology teams
• Thorough understanding of web / software development life cycle
• Work in an agile/Scrum teams
• Experience delivering innovative digital products for Financial Advisors and / or Individual InvestorsTools: Microsoft Project, Excel, PowerPoint, Visio

Skills:

• Detail-oriented
• Communicate with respect and confidence
• Holistic thinking on visioning and execution
• Learn and adapt to changes quickly