Marketing Manager

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Responsible for all marketing activities of the U.S. market for the OPI Nail brand in professional and retail channels. Helps to develop annual marketing plan by channel and ensures achievement of the objectives set out by this plan. Manages and coordinates the development and execution of new product and promotional programs that are U.S. specific.

- Develops and executes marketing vision, strategies and tactics for existing and new products within the U.S., including promotions and other marketing programs. - Develops Annual Marketing Channel Plans based on extensive brand and promotion analysis. - Works closely with the VP and Director, U.S. Marketing and the Coty Sales Team to develop customer-specific programs and displays that meet the accounts’ needs. - Works closely with the PR, Digital & Social teams to develop 360° Activation plans to support all new product introductions. - Works closely with Planning and Sales to develop forecast for all new product introduction. - Responsible for ongoing brand and promotion analysis including reviewing and analyzing internal sales reports and syndicated data in order to identify key issues, trends, opportunities and competitive activity. - Works closely with Global Marketing to maintain the launch calendar. - Provides recommendations for changes and improvements based on evaluation of analysis. Participates in key customer and sales presentations and is responsible, with the Dir., US Marketing, for the development of key marketing presentations for annual sales meetings. - Leads internal cross-functional teams and external marketing service resources to achieve brand goals and execute marketing plan. - Additional tasks, duties and responsibilities as assigned by management

**Required Qualifications:** - Bachelor’s degree (Business Administration, Marketing or similar discipline) - 5+ years’ experience in CPG brand management or product marketing (preferably in the Salon Professional channel or Prestige Retail) - Excellent computer knowledge – MS Word, Excel spreadsheet and PowerPoint - Ability to work well under pressure, in fast-pasted environment. - Strong organizational skills and ability to juggle multiple projects at once. - Results-oriented problem solving and excellence in program development and execution. - Excellent oral and written communication skills. Financial acumen. **Preferred Qualifications:** - MBA degree - Beauty industry experience **Work Environment:** - Work will be conducted in a standard office and manufacturing environment with associated distractions such as noise from telephones, keyboards, talking, paging systems, machinery and equipment. - Temperatures are regulated by facilities management and are not within the direct control of the individual. - Exposure to standard chemicals used in an office environment is expected and includes but is not limited to toner, glue and liquid paper, etc. - Additionally, the incumbent may be exposed to chemicals used in the manufacturing process of nail lacquers, lotions, etc.