Digital Brand Manager
Open Road Media
(New York, New York)Open Road Distribution offers agented authors and independent publishers full-service digitization and global-distribution services.
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Primary responsibilities include managing these ORIM products and services to resonate with, and engage current and potential customers.
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The Brand Manager will be required to conceptualize and execute custom marketing programs that drive and maintain site traffic, promote social engagement, and increase email acquisitions for newsletter programs.
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Additional responsibilities include prospecting partnerships with 3rd party companies to syndicate content, and monetize traffic via custom sponsorship packages.
Further responsibilities include but are not limited to:
- Work closely with the Editorial teams to help build, establish, and communicate both B2C and B2B branding for a specific ORIM property
- Develop custom content to support marketing efforts
- Create P&Ls for individual marketing programs
- Help strategize KPIs and meet these goals (IE traffic, ad revenue, product sales)
- Work closely with the Analytics team to both plan marketing campaigns and analyze resulting metrics
- Lead primary research initiatives including custom audience surveys
- 4-6 years experience at a consumer facing property in a brand management/consumer marketing role
- The ability to think creatively
- Excellent written and verbal communication skills
- Strong research and analytical skills
- A strong understanding of all major social media platforms and how to leverage them to achieve goals
- Familiarity with the latest trends, technologies and methodologies in UX design, and desktop and mobile production.
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