Digital Brand Manager

Open Road Distribution offers agented authors and independent publishers full-service digitization and global-distribution services.

- Primary responsibilities include managing these ORIM products and services to resonate with, and engage current and potential customers. - The Brand Manager will be required to conceptualize and execute custom marketing programs that drive and maintain site traffic, promote social engagement, and increase email acquisitions for newsletter programs. - Additional responsibilities include prospecting partnerships with 3rd party companies to syndicate content, and monetize traffic via custom sponsorship packages. Further responsibilities include but are not limited to: - Work closely with the Editorial teams to help build, establish, and communicate both B2C and B2B branding for a specific ORIM property - Develop custom content to support marketing efforts - Create P&Ls for individual marketing programs - Help strategize KPIs and meet these goals (IE traffic, ad revenue, product sales) - Work closely with the Analytics team to both plan marketing campaigns and analyze resulting metrics - Lead primary research initiatives including custom audience surveys

- 4-6 years experience at a consumer facing property in a brand management/consumer marketing role - The ability to think creatively - Excellent written and verbal communication skills - Strong research and analytical skills - A strong understanding of all major social media platforms and how to leverage them to achieve goals - Familiarity with the latest trends, technologies and methodologies in UX design, and desktop and mobile production.