Digital Brand Manager

Open Road Distribution offers agented authors and independent publishers full-service digitization and global-distribution services.

• Primary responsibilities include managing these ORIM products and services to resonate with, and engage current and potential customers.

• The Brand Manager will be required to conceptualize and execute custom marketing programs that drive and maintain site traffic, promote social engagement, and increase email acquisitions for newsletter programs.

• Additional responsibilities include prospecting partnerships with 3rd party companies to syndicate content, and monetize traffic via custom sponsorship packages.

Further responsibilities include but are not limited to:

• Work closely with the Editorial teams to help build, establish, and communicate both B2C and B2B branding for a specific ORIM property
• Develop custom content to support marketing efforts
• Create P&Ls for individual marketing programs
• Help strategize KPIs and meet these goals (IE traffic, ad revenue, product sales)
• Work closely with the Analytics team to both plan marketing campaigns and analyze resulting metrics
• Lead primary research initiatives including custom audience surveys

• 4-6 years experience at a consumer facing property in a brand management/consumer marketing role
• The ability to think creatively
• Excellent written and verbal communication skills
• Strong research and analytical skills
• A strong understanding of all major social media platforms and how to leverage them to achieve goals
• Familiarity with the latest trends, technologies and methodologies in UX design, and desktop and mobile production.