Marketing Manager

OfferUp

(Bellevue, Washington)
Full Time
Job Posting Details
About OfferUp
OfferUp is changing how people buy and sell locally by making it as easy as taking and sharing a photo from your phone. We are a rapidly growing team in Seattle looking to bring on more passionate, motivated, and curious people who want to be a part of our fast growing marketplace.
Summary
he job of the Marketing Manager is to develop, optimize, and manage sophisticated multi-channel marketing strategies that drive customer engagement. Along with relentlessly analyzing the effectiveness of your efforts against our performance objectives, you will keep a keen eye on trends and best practices to recommend ways OfferUp can add to its relationship-building toolset. And you will put your outstanding communication skills to work as a champion of the voice and values of the brand. This role requires a minimum of four years of experience in a related role.
Responsibilities
* Partner closely with Business Insights and Product Management to develop, evaluate, and optimize customer lifecycle management strategies across owned and paid channels * Develop content strategy and editorial calendars for digital / mobile application; track KPIs; adjust accordingly * Find creative, effective ways to express OfferUp’s unique value across all content, and work with Brand and Design teams to ensure a consistent experience, look, and voice * Analyze the OfferUp audience to execute personalized campaigns * Use data and user research to inform and continually improve your work
Ideal Candidate
* You are fluent in brand-building and marketing best practices across the digital/mobile marketing ecosystem (and are eager to test and learn in emerging channels) * You thrive in a fast-paced, data-driven environment * You clearly and effectively communicate ideas (especially in writing) * You have experience defining and applying the unique tone of voice of a brand to influence customer behavior in measurable ways * You study the needs and mindsets of your audience and communicate accordingly * You are comfortable navigating automated marketing platforms to build and deploy targeted, testable campaigns

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