Vice President for Growth Hacking

Odyssey is a platform that empowers you to create and engage with content, connect through communities, and amplify your voice to reach the audience your story deserves. Create, Engage, Connect and Learn.

As the VP, Growth Hacking, you will be responsible for growing our audience and increasing engagement and retention by optimizing all our owned channels. Reporting directly to the CEO, Evan Burns, you will oversee all growth efforts and optimization for our web and mobile sites, mobile apps, social sharing functionality and social channels, email lists, mobile notifications and more. You will need to develop a deep understanding of the Odyssey creator and user, use your insight and intuition to develop and execute tests and understand and articulate how programs affect organic growth.

• Set up, QA and run A/B tests on various channels using Optimizely and/or other similar tools
• Create and refine the user acquisition funnel and on boarding process
• Define quantitative metrics (LTC, CAC)
• Optimize landing pages, app notifications, emails, content recirculation, social channels, social sharing and more
• Coordinate all activities with all stakeholders – marketing, product management, editorial and sales

Requirements

• Proven growth hacking experience with clear results
• Competence with tools of the trade (Optimizely, Google Analytics, KISSMetrics and more)
• Excellent communication skills
• Ability to think creatively
• Strong analytical skills
• Experience managing direct reports

Desired Characteristics

• Be able to get things done
• Be comfortable with moving fast, failing fast and admitting your mistakes
• Be creative and confident in your ideas but open to others’ input
• Be curious