Performance Marketing Specialist

NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation.

On its quest to serve the consumer in a relevant and premium way, the Digital Marketing team is looking for a person to fill the Performance Marketing Specialist position. To execute all the great initiatives carried on by the team, we need a creative and proactive person with strategic thinking and attention to detail to support the operations and implementation of our campaigns. In this role, the Specialist will help to bring to reality our marketing campaigns plans.

* Develop and execute Email content strategy for assigned categories in cooperation with the Hurley Digital team. * Assist in seasonal commerce Email calendar planning, balance global/geo/territory initiatives to keep Email content consistent with Hurley messaging and site creative. * Serve the consumer with the right message at the right time, understand segmentation and testing strategies * Apply understanding of analytics, review results and leverage their learnings of previous sends when briefing and executing the next program * Gather assets, copy and input from category and content teams, brief creative, and work with the Creative production teams (copywriter, designer, producer) to execute and localize the emails * Be a positive connector and represent the Email strategy towards the designated categories, * Submit finalized assets to Email production team and approve final proofs before deployment * Update triggered Emails seasonally **Learning Opportunities:** * There is a long way from having a direct response digital marketing campaign plan to actually execute it. The Specialist will have the opportunity to understand the marketing process and gain experience in bringing concepts into executions * Email marketing provides a unique opportunity to talk directly in a relevant way to consumers. The Specialist will be a fundamental part of the process, not only learning from it but also is expected from the person to provide feedback to improve processes and overall quality of the way we talk to our consumers

* Minimum of Bachelors Degree in Marketing, or Business Administration, and possibly languages, Masters is a plus. * Extensive knowledge about Digital Performance Marketing * 2+ years of directly relevant work experience in Email marketing * Excellent communication skills in English (written and spoken) * Fluency in other languages is a benefit. Ideally Mandarin or Japanese. * Entrepreneurial, independent and great analytical and problem solving skills * Strategic thinking while also attention to detail * Great presentation skills * A positive “can do” attitude