Senior Manager

Essential Functions

Marketing Content

• Coordinate social media platforms with local marketing, i.e. app, web streaming
• Create messaging that drives traffic to NGENradio app, web streaming, syndicated channels and social media channels
• Partner with NGEN’s Program Director to determine appropriate on-air messaging that promotes NGENradio to our listeners and supports audience growth
• Identify local events and community initiatives that will support the marketing and fundraising campaigns
• Create/oversee signage for all events

Strategic Planning

• Lead the strategic direction for NGENradio traditional and non-traditional marketing that communicate the heart of NGENradio and support growing the audience, including:
• Cross Promotions (artist shows, video product placement supported by joint ad campaigns) Place-based Promotions (audience captive environments, ads featured on school buses, bags, etc.)
• Sponsorship Promotions (associating brand with desirable celebrity, team, event or place) Social Media, Web, Email Blasts, other Media Platforms
• Ensure strategic alignment with NGENradio promotions and marketing initiatives Develop and execute strategies that elevate awareness for NGENradio including local schools, colleges, youth events and conferences
• Collaborate with cross departmental teams to design and implement promotions strategies
• Collaborate with Donor Care department and NGEN Station Manager to create traditional and non-traditional funding campaigns with syndication initiatives and help define syndication funding models and expansion and exposure plans
• Identify and engage relationships with community influencers, artists, industry leaders, public speakers reaching 12-24 year olds
• Responsible for training artists and tours how to promote NGEN radio
• Serve as NGEN’s liaison with the KSBJ Promotions Team for any co-branding or future initiatives
• Facilitate off-site activities and maintain the integrity of NGEN’s presence at all events, artist promotional events, and NGEN sponsored artist activities and tours

Traditional Marketing

• Serve as brand manager for NGEN Radio and ensure brand consistency for all off-air communications
• Serve as the external media relations contact and manage branding, PR efforts and interview requests for NGENradio
• Identify new and cutting edge best practices within the marketplace

Promotions Outreach

• Provide leadership and direction for the NGEN - Promotions Outreach staff
• Oversee organization, efficiency, and maintenance of departmental resources, supplies, and equipment
• as project manager for all promotions initiatives
• Provide direction for Street Team
• Coordinate with Technology department to ensure our streaming channels are providing superior listening experience

Local Promotion Execution

• Build and cultivate community partnerships that are aligned with NGEN’s mission and vision
• Oversee all promotional support for on-air giveaways and street team events
• Responsible for promotions product inventory
• Lead all aspects of the Threads for Life program
• Provide oversight for execution of all events from set up to tear down
• Oversee coordination and execution of Live Remote setups

Non-Essential Functions

• Responsible for capturing and/or coordinating photo, audio and video documentation for promotion initiatives
• Oversee all NGEN promotions inventory including signage
• Maintain and organize all promotional, marketing, event, merchandise, music components of the campaigns
• Coordinate shipping, ordering, transportation, travel and fulfillment of contractual commitments with artist and tour sponsorships
• Maintain and oversee the promotions calendar and timeline
• Coordinate volunteers to assist in promo booth support
• Any other duties assigned

Education:

• Bachelor’s Degree in Marketing or related field, preferred

Experience:

• Minimum 5 years’ marketing and promotions experience

• Radio industry experience preferred

Knowledge, Skills and Abilities:

• Enthusiastic and creative team player

• Extremely detail oriented with a keen eye for maintaining brand standards

• Exceptional planning and multi-tasking skills

• Excellent interpersonal skills

• Strong writing skills and effective verbal and written communication

• Radio copywriting, a plus

• Strong sponsorship negotiation skills

• Extensive community and industry contacts, a plus

• Ability to work in fast-paced environment and manage multiple deadlines

• Proficient in MS Office and Google online tool applications

• Self-starter

• Passion for bringing the younger generation to Jesus Christ and taking their relationship deeper with Him Heart to serve in Christian Ministry Ability to connect with the NGENradio audience

Working Conditions and Environment

Nights/Weekends/Holidays:

• Must be available to work flexible hours and occasional weekends/evenings

Physical Requirements

• Ability to lift up to 25lbs

Travel:- Must be available for regional and out-of-state travel