Global Marketing Communications Manager

NEXTracker (NEXTracker.com) represents a breakthrough in horizontal tracking, w/ lower costs, better performance & more flexibility for solar power systems

NEXTracker is seeking a savvy B2B Global MarCom Manager to be responsible for the development and execution of a comprehensive plan to establish NEXTracker thought leadership in the brand advertising and media market and the influencer – champion – purchasing audience within the utility and distributed generation solar markets. You eat digital media for breakfast and have a glass of solar energy at night.

You understand that quality content is “king” and that the backbone of any marketing effort in a Web 3.0 environment involves a solid CRM and marketing automation system. You are a solid and confident writer who knows how to weave a good story. You also know that our internal client is sales and we yearn to make their lives easier. You will ensure that all content produced by and of the company reinforces the company’s strategic goals for its brand, culture, media category innovation, and products/solutions.

Project management is your middle name. You can anticipate what needs to be done and you enjoy finding solutions to help the team work as a symphony, not as an individual musician. You are a true brand steward and find creative ways to cascade the NEXTracker brand in everything we do.

This position is based in Fremont, CA.

• Manage the range of NEXTracker’s marketing communications initiatives

• Manages company presence across communication levers: company website, social media, blog (forthcoming), all paid and earned media, working in concert with our PR consultant

• Build and manage public relations and social media calendar – working with Director of Marketing Communications, new product development and engineering, marketing and sales to develop thought leadership in solar utility market, along with key stakeholders of the renewables industry (utility/ DG) ecosystem

• Assist with Public Relations efforts: assist with initial draft press releases, research B2B solar industry bloggers and other influencers. Work with PR consultant to assist with PR activities.Responsible for company physical event presence, including domestic and international tradeshows, community events, meet ups. Assist with selecting customer events and tradeshows, promote physical presence at events, and procure promotional items.

• Oversee the content direction, drafting, designing and production of marketing collateral (brochures, case studies, data sheets, company presentations, banner stands, event flyers, etc. in conjunction with Sales/Sales Marketing team.

• Manage 15+ external creative vendors with ease

• Manage internal company communication, including updating our internal communications 2016 platform and online client portal for marketing and technical documents, collateral and promotional items.

Qualifications & Requirements:

• 7+ years of experience in marketing communications

• Bachelor’s in Communications, Liberal Arts, Business Administration or related field (Master preferred)

• Experience in advertising or online media industry a plus.

• Experience with technology innovation and introduction of new categories and international market expansion preferred

• Highly motivated self-starter, results-oriented team player used to agile, fast-paced organizations

• Strong project management skills

• Strong communication skills, articulate writing skills International experience a must; bilingual/trilingual a plus

• Passion for solar energy, renewables, and sustainability is desired

• Knowledge of office software and basic graphics packages required, experience with web/WordPress CMS and creative/Adobe is a plus

• International and domestic travel 10-15%