Web Marketing Manager

Next Issue Media

(Menlo Park, California)

Full Time

Job Posting Details

Responsibilities

Job Description

- Reporting to the Director of Marketing, the Web Marketing Manager will be responsible for driving subscriber acquisitions through our e-commerce website nextissue.com.

- You will be part of an exciting company defining the future of digital magazines. This role is high profile and instrumental to our very ambitious acquisition goals.

- As we set out to provide the best possible content experience on the planet, the website is the main vehicle to tell our story and ultimately persuade prospects to sign up for the service. It’ll be your charter to obsess about the funnel from landing page to receipt page.

- As part of our rapidly growing marketing team, in addition to core responsibilities, prepare to contribute as needed to help run various programs.

Responsibilities:

- Management of e-commerce site from landing page to receipt page
Develop and manage A/B test plan to improve conversion rates across channels
- Work with internal teams and external web developer team to optimize site performance and design
- Analytics and reporting: monitor and measure website performance and work with data team to provide ongoing analysis as it pertains to funnel improvements – you should know the key metrics top of your head
- Ensure compatibility with various browsers and different platforms
Develop and execute Website SEO optimization plan as well as provide input and contribute to content strategy
Manage setup of partner pages and promo and coupon campaigns 
Spearhead new and creative methods for driving pre-join engagement and harvesting actionable leads from site visitors.
- Diversify our landing experiences based on partners, channel, and campaign to maximize effectiveness while working with product to rationalize the number of unique pages to be maintained. 
- Work with product to develop scalable website solutions that realize improved funnel conversion through fluid technology solutions rather than more independent page versions
- Be a strong communicator, help the organization learn and advance by communicating test results, learnings and next steps throughout Next Issue

Job Description

Reporting to the Director of Marketing, the Web Marketing Manager will be responsible for driving subscriber acquisitions through our e-commerce website nextissue.com.
You will be part of an exciting company defining the future of digital magazines. This role is high profile and instrumental to our very ambitious acquisition goals.
As we set out to provide the best possible content experience on the planet, the website is the main vehicle to tell our story and ultimately persuade prospects to sign up for the service. It’ll be your charter to obsess about the funnel from landing page to receipt page.
As part of our rapidly growing marketing team, in addition to core responsibilities, prepare to contribute as needed to help run various programs.

Responsibilities:

Management of e-commerce site from landing page to receipt page Develop and manage A/B test plan to improve conversion rates across channels
Work with internal teams and external web developer team to optimize site performance and design
Analytics and reporting: monitor and measure website performance and work with data team to provide ongoing analysis as it pertains to funnel improvements – you should know the key metrics top of your head
Ensure compatibility with various browsers and different platforms Develop and execute Website SEO optimization plan as well as provide input and contribute to content strategy Manage setup of partner pages and promo and coupon campaigns Spearhead new and creative methods for driving pre-join engagement and harvesting actionable leads from site visitors.
Diversify our landing experiences based on partners, channel, and campaign to maximize effectiveness while working with product to rationalize the number of unique pages to be maintained.
Work with product to develop scalable website solutions that realize improved funnel conversion through fluid technology solutions rather than more independent page versions
Be a strong communicator, help the organization learn and advance by communicating test results, learnings and next steps throughout Next Issue

Ideal Candidate

Qualifications

Bachelor’s degree required. MBA preferred.
5 years+ of proven web/online marketing or e-commerce experience at a leading Web company
Passionate about web optimization, web analytics and data
Proven experience and success developing A/B test plans
Expert in Google Analytics and Google Webmaster Tools
Strong analytical skills with attention to detail.
Comfort and experience tracking and analyzing data, and providing recommendations based on facts
Design sensibility and some web design capabilities
Experience working with cross-functional teams with an ability to influence others internally and externally
Ability to manage projects, be organized and able to set clear priorities
The ideal candidate will have experience with Optimizely, ClickTale and WordPress Basic knowledge of HTML, CSS, JavaScript is needed