Digital Marketing Associate

Newsela unlocks the written word by publishing daily news articles at five reading levels to engage students in grades 2-12 in high-interest topics from immigration and diplomacy to drones and animal extinction. Launched in 2013, more than 37 million Newsela articles have been read by students, making Newsela the number 1 online news source for students.

As Digital Marketing Associate, you will be responsible for supporting the coordination and execution of our digital marketing campaigns designed to drive the acquisition of teachers and engage them in our products. This role will be the backbone of our online marketing program. You will own the execution of our online marketing campaigns including email, paid social, retargeting and beyond. You will manage regular and ad-hoc performance tracking to identify and give insight into key trends.

* Build, optimize and run email campaigns through Marketo and other email delivery platforms. * Execute and optimize online marketing campaigns through retargeting, Facebook and more. * Create and share regular and ad-hoc reports that track trends within email engagement, web traffic, acquisition and conversion to empower and enable the Marketing team. * Make recommendations for A/B tests as well as new channels to drive growth and optimize performance. * Work closely with cross-functional teams including Product, Community, Design and Content.

The successful candidate is extremely organized, detail oriented and very analytical. You love to dig into data and understand the trends. You’re ready to get your hands dirty without forgetting about the big picture. You’re hungry and excited to learn about all areas of marketing. You deal well with shifting priorities and can handle an ever-evolving environment. * Bachelor's degree. * 2+ years of digital marketing experience. * Demonstrated understanding of online marketing. * Demonstrated experience with marketing automation, ideally Marketo or similar. * Demonstrated experience with paid digital including Facebook Ads and Google AdWords. **Some Plusses** * Strong writer. * Excellent verbal and written communication skills. * Solid knowledge of MS Excel. * Some SQL skills and ready to become an expert. * Passion for education and making a difference within education. * Thrives in fast-paced, entrepreneurial, startup environment. * Strong problem-solving skills, anticipating needs and risks.