Branded Content Strategist

NewsCred is on a mission to make marketing better for everyone. As the leading content marketing software, NewsCred provides the world’s most ambitious brands – Pepsi, Visa, Dell, ConAgra, Hewlett Packard, and more – with the best solutions in content creation, marketing management, cross-channel publishing, and measurement. Everyday, marketers rely on NewsCred to orchestrate their marketing across channels, collaborate with global teams, build brand awareness, and drive sales.

A list of detailed responsibilities is below. This list is meant to be as comprehensive as possible at a general level, but is not all inclusive of the tasks an Editor may be asked to perform. **Client Onboarding** * Facilitate discovery sessions with clients to understand their goals, guidelines and resources related to their editorial efforts * Help run editorial kickoffs with clients to prepare them to effectively curate licensed content and manage original content creation through our software * Develop strong recommendations and editorial best practices for new clients throughout the program **Original Content Management** * Facilitate writer pitch process and help with ideation based on client’s calendar and industry events * Regularly ideate visual formats, such as infographics, motion graphics, quizzes, interactives, videos and podcasts * Edit original content for quality and clarity * Project manage content production **Licensed Content Management** * Utilize subject knowledge and editorial insight to choose a proper mix of content that meets brand and audience needs * Proactively monitor the performance of a client’s mix of licensed sources and regularly communicate performance * Review the ongoing curation efforts of freelance network, providing feedback and approval of articles

* 2 - 4 years experience editing and/or writing technology content * Experience in content or news ideation and production for either a news organization or a brand * Strong understanding of evolving digital marketing space * Familiarity with monitoring and reacting to web analytics * Understanding of tone and voice and ability to adapt to a client’s specific tone (e.g. What makes a Gawker story different from a Washington Post story?) * Ability to communicate well with all different types of people, keep a positive attitude and always have the client’s best interests in mind