Director

National Retail Federation

(Washington, District of Columbia)
Full Time Travel Required
Job Posting Details
About National Retail Federation
National Retail Federation is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries.
Responsibilities
- Proactively builds press awareness of NRF campaigns, issues, and events - Writes press releases, media advisories, Op-Eds, blogs posts, and executive briefing documents - Develops and maintains relationships with Washington, D.C. media contacts from traditional and emerging media outlets - Identifies targeted media opportunities to increase brand awareness and profile of the NRF brand and its senior leadership team - Maintains an acute understanding of policy issues including their history, current activity and future developments - Works with policy team to develop and maintain content to support PR and Advocacy sections of NRF website - Represents NRF to the public through a variety of media outlets as an association spokesperson - Manages the tracking and reporting of NRF media hits - Offers insight and understanding about leveraging new and emerging media technology to strengthen public awareness of key issues among target audiences - Performs other related duties as assigned
Ideal Candidate
- A Bachelor’s degree in Communications/Journalism. - A minimum of 5 years’ experience in increasingly responsible staff positions handling multiple media relations duties on a full-time, daily basis with comparable direct experience handling federal government and policy issues. - Must have a portfolio of successful past media placements, specifically demonstrating results with political and government media. - Established relationships with Inside the Beltway and national media – including print and television producers. - Demonstrated ability to understand and analyze complex issues and situations and to provide thoughtful media relations strategy. - Outstanding judgment, writing, speaking, organizational and interpersonal skills; Must communicate effectively and persuasively in a variety of environments. - Ability to write about a variety of legislative issues for diverse audiences through multiple channels. - Background experience working on a political campaign, on Capitol Hill, at a trade association, and/or in print/broadcast media experience is a plus. - Understanding of social media platforms to enhance overall reach and breadth of messaging. - Proven excellence in successfully juggling multiple and often high-pressure deadlines with an extraordinary attention to detail. - Some travel required.
Compensation and Working Conditions

Working Conditions

Media Relations

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