Customer Retention Manager

National Pen Company strives to be the worldwide leader in providing high value promotional products for businesses and professionals in every industry at low factory direct pricing

• Improve year over year customer KPIs for your internal customer segments.
• Lead cross functional teams to test and implement new winning strategies
• Monitor KPIs and report to the Director of Customer retention on a regular basis
• Evaluate and participate in initiatives and projects in support of retention and customer value goals driven by our internal customer waterfall. -bWork with the Director of Customer retention to coordinate implementation of Customer campaigns (roll outs and tests)
• Be responsible for test recommendations for customer activities (products, price, Promotional tests), based on strategic guidelines

• Work with Merchandising to identify new product winners based on strategic product needs to extract maximum value from our existing customers
• Identify cost savings opportunities that will help increase contribution per customer year over year and beat our internal customer Waterfall.
• Manage all Customer Mail Order marketing campaigns for your assigned customer segment
• Track and analyze marketing test programs and recommend best roll outs to achieve objectives
• Write up/ Campaign parameters responsibility Image Processing/ List processing Coordination

Qualifications :

• At least 5 years of direct marketing experience required with an emphasis on direct mail
• Demonstrated success implementing and optimizing direct mail programs.
• Strong desire to delve into the data
• Strong quantitative analysis and reasoning skills
• Passion to develop creative direct marketing -- campaigns through understanding information, results analysis and problem solving