Marketing Manager

National Kidney Foundation

(New York, New York)
Full Time
Job Posting Details
Responsibilities
- Plan marketing and branding objectives based on market research findings. - Expand program solutions and offerings to targeted constituents. - Prepare marketing strategies alongside NKF staff. - Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. - Prepare and adhere to budgets. - Oversee creation and delivery of press releases, advertisements, and other marketing materials. - Ensure brand messages are consistent across national and field offices. - Gather and analyze customer insight via survey research as needed. - Nurture and enrich all external perceptions of the company and growth of market share. - Engage consumers on social media by collaborating with Social Media staff to ensure message/campaign consistency. - Deepen relationships with all media to ensure the most effective messaging and positioning of the NKF. - Take calculated risks based on data-driven analytics with regard to new marketing initiatives. - Drive overall CRM and direct marketing by gaining intelligence from field and headquarter staff. - Engage other organizations within the community to develop partnerships to spread the word about CKD. - Collaborate with departments to develop strategic partnership activities; write and implement the execution framework and strategic plan on identified opportunities. - Develop a marketing culture that will develop and execute new concepts, business models, channels and partners to position the NKF as an innovator and leader.
Ideal Candidate
- Bachelor’s Degree from an accredited college or university. Master’s in Marketing or Communications preferred. - Minimum three year’s work related experience managing marketing activities in a fast paced business or not-for-profit environment. - Experience working in health agency is preferred. - Excellent verbal and written communication skills. - Excellent interpersonal, time-management and organizational skills. - Must be assertive, confident and project a positive presence. - Fluent in Microsoft Word applications. - Personal qualities of integrity, credibility and a commitment to and passion for NKF’s mission.

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