Marketing Manager

National Kidney Foundation

(New York, New York)

Full Time

Job Posting Details

Responsibilities

- Plan marketing and branding objectives based on market research findings.
- Expand program solutions and offerings to targeted constituents.
- Prepare marketing strategies alongside NKF staff.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Prepare and adhere to budgets.
- Oversee creation and delivery of press releases, advertisements, and other marketing materials.
- Ensure brand messages are consistent across national and field offices.
- Gather and analyze customer insight via survey research as needed.
- Nurture and enrich all external perceptions of the company and growth of market share.
- Engage consumers on social media by collaborating with Social Media staff to ensure message/campaign consistency.
- Deepen relationships with all media to ensure the most effective messaging and positioning of the NKF.
- Take calculated risks based on data-driven analytics with regard to new marketing initiatives.
- Drive overall CRM and direct marketing by gaining intelligence from field and headquarter staff.
- Engage other organizations within the community to develop partnerships to spread the word about CKD.
- Collaborate with departments to develop strategic partnership activities; write and implement the execution framework and strategic plan on identified opportunities.
- Develop a marketing culture that will develop and execute new concepts, business models, channels and partners to position the NKF as an innovator and leader.

Plan marketing and branding objectives based on market research findings.
Expand program solutions and offerings to targeted constituents.
Prepare marketing strategies alongside NKF staff.
Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
Prepare and adhere to budgets.
Oversee creation and delivery of press releases, advertisements, and other marketing materials.
Ensure brand messages are consistent across national and field offices.
Gather and analyze customer insight via survey research as needed.
Nurture and enrich all external perceptions of the company and growth of market share.
Engage consumers on social media by collaborating with Social Media staff to ensure message/campaign consistency.
Deepen relationships with all media to ensure the most effective messaging and positioning of the NKF.
Take calculated risks based on data-driven analytics with regard to new marketing initiatives.
Drive overall CRM and direct marketing by gaining intelligence from field and headquarter staff.
Engage other organizations within the community to develop partnerships to spread the word about CKD.
Collaborate with departments to develop strategic partnership activities; write and implement the execution framework and strategic plan on identified opportunities.
Develop a marketing culture that will develop and execute new concepts, business models, channels and partners to position the NKF as an innovator and leader.

Ideal Candidate

Bachelor’s Degree from an accredited college or university. Master’s in Marketing or Communications preferred.
Minimum three year’s work related experience managing marketing activities in a fast paced business or not-for-profit environment.
Experience working in health agency is preferred.
Excellent verbal and written communication skills.
Excellent interpersonal, time-management and organizational skills.
Must be assertive, confident and project a positive presence.
Fluent in Microsoft Word applications.
Personal qualities of integrity, credibility and a commitment to and passion for NKF’s mission.