Marketing Creative Specialist

Michigan State Univerity Federal Credit Union's mission is to provide superior service while assisting members and employees to achieve financial security, their goals, and ultimately, their dreams.

Under general supervision, but in compliance with established policies and procedures, performs strategic marketing initiatives. Assist in the development, research for the creation/design/writing and development of member communication, print publications and brochures, and other promotional materials. Primary responsibilities are graphic design related. This position requires the ability to work varied evening and weekend hours staffing events.

- Design member marketing materials. Select the appropriate target group and key selling points for each audience - Responsible for managing products and services offered by the credit union; plans, writes, and designs marketing materials to ensure a successful promotion and increased usage by the members - Proofreads own documents to verify their effectiveness in conveying the necessary message, correct as to content, grammar, spelling and typographical errors - Coordinates special projects and programs to ensure success of the project - Prepares and submits ads on schedule to various publications - Represent the credit union at events on campus and in the community union and promoting products and services - Maintain MSUFCU intranet to inform staff of current marketing content such as: promotions, events, poll questions, articles, information about marketing events, etc. - Maintain results and expenses for each marketing campaign conducted - Work closely with marketing vendors to ensure the timely delivery and competitive pricing - Coordinate events by handling the event details, staffing, preparing the proper materials, promotional items, etc. - Respond to staff and member questions regarding marketing promotions - Participate in training activities within your department or branch and with the learning and talent development department; such training helps to ensure staff compliance with Credit Union policies and state and federal regulations and laws - Perform other duties and assist other employees, as assigned

**Knowledge, Skills, and Abilities Required** - Must have excellent communication skills both written and oral along with the ability to present information effectively to staff and members - Bachelor’s Degree required; preferred degree in marketing, visual communications, graphic design, or related major - Must have a minimum of 3 years design experience - Ability to solve problems and handle complex details - Multi-task orientation to handle a number of projects at once - Must be a team player as there are various departments and personalities to satisfy - Work requires comprehensive understanding of graphic design - Ability to meet deadlines so updates and content are completed in timely manner - Knowledge of the Credit Union’s savings, checking, ATM, VISA, IRA, Loans and other services, including rules and regulations, policies and procedures - Requires the analytical ability to create reports related to analyzing successful marketing promotions - Must be proficient in the following computer programs: InDesign, Photoshop, Illustrator, Keynote, Microsoft Office - Ability to meet many deadlines so the publications are completed in a timely basis **Education** - Bachelors or better in Marketing or related field. **Experience** - Proficient in Indesign, Photoshop, Illustrator, Keynote and Microsoft Office