Promotions Producer

Meredith

(Springfield, Massachusetts)
Full Time Travel Required
Job Posting Details
About Meredith
Meredith Corporation (NYSE:MDP) is a leading multi-channel media company that reaches more than 100 million women, including three out of four American Millennial women, through digital, video, mobile and social media platforms, magazine brands, and broadcast television. We provide consumers with the high-quality, entertaining and informative content they seek, while powerfully delivering the messages of our advertising and marketing partners.
Summary
The Promotion Producer handles topicals, image promos and a wide variety of marketing initiatives on all platforms – TV, web, mobile, and social. This individual must have a strong grasp of both content and emotional marketing. The role requires writing, daily editing, log work, media placement, as well as collaboration with sales, digital and news teams. Must be proficient in non-linear editing, news promotional scriptwriting, and videography with experience in Avid, Adobe CC and Cinema 4D software preferred. Photography prowess is a plus. Should have experience in a fast-paced, daily-deadline marketing environment, with news promotion experience strongly preferred. Must be willing to work long or unusual hours as broadcast needs require.
Responsibilities
**Weight % Accountabilities, Actions and Expected Measurable Results** * 60% Produces, writes, shoots, edits and logs topical and image promos * 20% Develops and executes marketing plans for contests and other platforms * 10% Participates in station marketing efforts, including special events and initiatives * 10% Other special projects as assigned by management
Ideal Candidate
**Education:** * College degree or related work experience required. **Experience:** * Minimum one year experience in broadcast promotion environment, with experience in daily news operation strongly preferred. **Specific Knowledge, Skills and Abilities:** * Strong writing skills. * Strong editing skills. * Strong videography skills. * Strong animation/graphic design skills. * Strong understanding of multimedia production fundamentals. * Understanding of basic marketing principles and campaign creation/execution. * Understanding of broadcast operations, including production techniques and log traffic. * Extremely strong organizational skills. * Strong interpersonal collaboration and communication skills. * Travel Required (Approximate): 5%

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