Director of Creative Service KMOV
Meredith Corporation
(St. Louis, Missouri)We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders.
- Weight % Accountabilities, Actions and Expected Measurable Results
- 25% Work closely with the News Director and news staff to develop/execute powerful topicals and image spots that reflect the direction of station’s news brand.
- 25% Executes strategies and campaigns; including scheduling and production, on air promotion and all outside media. Produce half-hour programs.
- 25% Market all station social media initiatives, working closely with the news and digital teams to identify daily opportunities to reach the target audience.
- 10% Work closely and stay in communication with affiliate marketing reps to maximize the network affiliation.
- 5% Oversee public relations, including station news releases.
- 5% Collaborate with all the department heads on station and branding matters.
- 5% Work closely with legal to make sure all contests are properly vetted.
Education:
- BA or BS in Advertising, Marketing, or Broadcasting preferred. Other degrees considered.
Experience:
- Six yrs experience in advertising, marketing or promotion, with a minimum of four in the television industry.
Specific Knowledge, Skills and Abilities:
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Advertising, marketing, promotion, broadcast production, budgeting, personnel management, and general broadcast station operations knowledge necessary.
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Must have strong leadership skills with the ability to lead and motivate a highly creative staff.
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Good communication and organizational skills. Knowledge of and experience in social media marketing and promotion.
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Strong knowledge of broadcast news promotion. Ability to execute media plans and events.
- Creative skills and management of graphic design and editorial are essential.
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