Director of Creative Service KMOV

Meredith Corporation

(St. Louis, Missouri)
Full Time
Job Posting Details
About Meredith Corporation
We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders.
Responsibilities
* Weight % Accountabilities, Actions and Expected Measurable Results * 25% Work closely with the News Director and news staff to develop/execute powerful topicals and image spots that reflect the direction of station’s news brand. * 25% Executes strategies and campaigns; including scheduling and production, on air promotion and all outside media. Produce half-hour programs. * 25% Market all station social media initiatives, working closely with the news and digital teams to identify daily opportunities to reach the target audience. * 10% Work closely and stay in communication with affiliate marketing reps to maximize the network affiliation. * 5% Oversee public relations, including station news releases. * 5% Collaborate with all the department heads on station and branding matters. * 5% Work closely with legal to make sure all contests are properly vetted.
Ideal Candidate
**Education:** * BA or BS in Advertising, Marketing, or Broadcasting preferred. Other degrees considered. **Experience:** * Six yrs experience in advertising, marketing or promotion, with a minimum of four in the television industry. **Specific Knowledge, Skills and Abilities:** * Advertising, marketing, promotion, broadcast production, budgeting, personnel management, and general broadcast station operations knowledge necessary. * Must have strong leadership skills with the ability to lead and motivate a highly creative staff. * Good communication and organizational skills. Knowledge of and experience in social media marketing and promotion. * Strong knowledge of broadcast news promotion. Ability to execute media plans and events. * Creative skills and management of graphic design and editorial are essential.

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