Director of Creative Service KMOV

Meredith Corporation

(St. Louis, Missouri)
Full Time
Job Posting Details
About Meredith Corporation

We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders.

Responsibilities
  • Weight % Accountabilities, Actions and Expected Measurable Results
  • 25% Work closely with the News Director and news staff to develop/execute powerful topicals and image spots that reflect the direction of station’s news brand.
  • 25% Executes strategies and campaigns; including scheduling and production, on air promotion and all outside media. Produce half-hour programs.
  • 25% Market all station social media initiatives, working closely with the news and digital teams to identify daily opportunities to reach the target audience.
  • 10% Work closely and stay in communication with affiliate marketing reps to maximize the network affiliation.
  • 5% Oversee public relations, including station news releases.
  • 5% Collaborate with all the department heads on station and branding matters.
  • 5% Work closely with legal to make sure all contests are properly vetted.
Ideal Candidate

Education:

  • BA or BS in Advertising, Marketing, or Broadcasting preferred. Other degrees considered.

Experience:

  • Six yrs experience in advertising, marketing or promotion, with a minimum of four in the television industry.

Specific Knowledge, Skills and Abilities:

  • Advertising, marketing, promotion, broadcast production, budgeting, personnel management, and general broadcast station operations knowledge necessary.

  • Must have strong leadership skills with the ability to lead and motivate a highly creative staff.

  • Good communication and organizational skills. Knowledge of and experience in social media marketing and promotion.

  • Strong knowledge of broadcast news promotion. Ability to execute media plans and events.

  • Creative skills and management of graphic design and editorial are essential.

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St. Louis, Missouri
Skills Desired
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  • Advertising
  • Budgeting
  • Building and Executing Marketing Campaigns
  • Design
  • Graphic Design
  • Marketing
  • Social Media Publishing
  • Sales Promotion
  • TV Broadcasting
  • Public Broadcasting
  • Editorial Design
  • Media

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